Azzura Investments secures $120 million in pre-sales for Gold Coast's Monarch Place

Gold Coast developer Azzura Investments has secured more than $120 million in sales for Monarch Place - the $650 million second stage of its transformational $3.8 billion Imperial Square master plan.

Monarch Place will officially launch to the market at the end of this month, with the 30-level mixed-use tower bringing to the market 237 premium residential apartments, including three luxury penthouses.

Monarch Place has been strategically designed to deliver a premium residential experience that starts with the signature arrival lobby on the ground floor, rises to the 700sqm pool and wellness facility on Level 6 and finishes with resort-style amenities and resident lounges that capture breathtaking views of the Gold Coast.

The development will seamlessly integrate commercial and residential uses through a range of luxury hospitality offerings, including restaurants, bar, 30-seater cinema, golf simulator, and a feature 800sqm2 destination ballroom with views to the hinterland that will comprise premium events facilities for weddings, corporate, musical events, and to rival the best on the Gold Coast.

The project builds on the commercial success of the first stage Regal Residences, which is anchored by TRYP by Wyndham Southport Gold Coast and is home to Amore Ristorante, the largest Italian 7 pizzeria restaurant on the Gold Coast.

The second stage of Imperial Square, a transformational three-tower project envisioned by Azzura’s founder and veteran Gold Coast developer Robert Badalotti, has been swamped by inquiries from owner-occupiers and investors, with more than 80 per cent of preliminary sales being secured by local buyers.

“The market response to Monarch Place has been remarkable and an affirmation of our vision for Imperial Square and the new community we are creating in the heart of Southport,” said founder of Azzura, Robert Badalotti.

“With the completion of Regal Residences and the project debt fully repaid, we are now primed to proceed with Monarch Place and progress to the next exciting stage of this transformational development.

“It is especially pleasing that most of the early buyers are from the Gold Coast, many of whom are owner occupiers who recognise the full potential of our master plan.”

The early buyers comprise primarily locals in the 25 to 45-year demographic. 

As the Imperial Square master plan progresses to the latest stage, Monarch Place highlights the resilience of Azzura Investments’ development model, which is backed by Robert Badalotti’s 40 years’ experience in residential and commercial projects that have helped his company grow into one of Queensland’s most innovative family-owned developers.

The master plan now comprises three towers, including The Majesty, which at 108 levels will be the Gold Coast’s tallest tower in Australia and Australasia.

“When we commit to a project, we commit to it heart and soul while also taking a measured approach in response to market conditions,” said Robert.

“Monarch Place will not only create an exciting new destination precinct, but it represents a new benchmark for luxury living on the Gold Coast in one of the most dynamic mixed-use precincts ever planned for the city.”

While Monarch Place was originally proposed to rise 42 storeys, Azzura Investments scaled the second stage back to 30 storeys last year to facilitate an earlier construction timeline.

It also allowed Azzura Investments to strategically reposition the development as a sophisticated luxury mixed-use tower focused on lifestyle, hospitality, entertainment, and wellness, while delivering residential excellence and premium experiences for residents and long-term recurring income for investors.

“The design philosophy behind Monarch Place focuses on creating a vibrant lifestyle ecosystem rather than simply another residential tower,” said Robert.

“It’s critical in current market conditions to adapt, and that has been backed up by the resounding endorsement our team has experienced through the pre-sales phase at Monarch Place.

“The strong take-up reflects enhanced investor and buyer confidence in our plans for faster project delivery and our enduring commitment to the Imperial Square master plan.”

A defining feature of Monarch Place is the proposed luxury ballroom and events destination integrated within the tower precinct. The 800sqm venue, which will have capacity for 420 guests, will cater for weddings, corporate events, international conferences, luxury functions, cultural celebrations, tourism activation and entertainment events.

As plans for Monarch Place progress to construction, Azzura Investments is gearing up to deliver the pinnacle of Imperial Square, the 108-level tower The Majesty, an architectural gem that is set to redefine the Gold Coast skyline.

The stage-three project will be a world-class mixed-use supertower featuring ultra-premium residences, an international hotel and branded residences, observation and sky experiences, luxury retail and dining venues, and tourism and entertainment attractions.

“We envisage The Majesty will be a globally recognised architectural landmark that will position Southport and the Gold Coast onto the world stage alongside the most iconic city skylines,” said Robert.

“Ultimately, our next stage represents the culmination of a proud family heritage that has been built on the innovation, foresight, and perseverance that it takes to bring that to fruition.

“Our staged delivery strategy ensures that Imperial Square is backed by the financial strength, credibility and long-term sustainability that have defined every Azzura Investments development over the past 40 years.”

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