Luxury apartment developer, Crown Group, celebrates its 25th anniversary this month. The acclaimed developer plans to expand its portfolio with large-scale mixed-use precincts, including retail, hotels, industrial and build-to-rent.
Backed by an impressive portfolio of luxury mixed-use developments and multiple awards, today, the company has a development pipeline valued at approximately $5b. This includes the development of almost 8,000 apartments and serviced apartments, as well as an additional 30,000sqm of retail space.
Over the years, Crown Group has become synonymous with developments that make bold statements, pushing the envelope on design and working with critically acclaimed local and international architects. As a result, the company has garnered an incredible reputation as one of Sydney’s most dynamic developers.
Catering to the "new normal"
Iwan Sunito, Chairman and Group CEO of Crown Group, says the pandemic has created a considerable shortage of supply of apartments in metro CBD’s. As international borders start to reopen, the major capital cities will struggle to meet the demand of the influx of returning Australian expats and students.
“We’re looking to rapidly acquire larger sites to accommodate our evolving business model, which incorporates build-to-rent, hotels, residential apartments, commercial and retail,” he added.
“The pandemic has also uncovered new trends in the way people want to live and work – spacious living and working areas in the home with an abundance of natural light, close connection to greenery, access to private and communal outside space and resort-style amenity. This has always been the mainstay of our design,” Mr Sunito continues.
One recent development that checks all these boxes is Waterfall by Crown Group. Completed in November 2020, the project is marked by a spectacular seven-storey waterfall that cascades down an elemental building. The namesake project embodies the ethos of luxury living within natural surroundings yet is located only 5km from Sydney CBD.
Three evolutions in a 25-year history
Mr Sunito says the past 25 years has been a journey and a lesson in testing the mantle and seeing what might be possible when challenging the status quo - which is what the market wants.
He explains, “The company has experienced three evolutions in our 25-year history. Firstly, we started as a small-scale developer of single building apartment projects. Our second evolution was to develop mixed-use projects incorporating retail and hotels together with residential apartments now synonymous with resort-style amenity. We are now embarking on our third evolution, the development of larger precincts with more facilities, specialised services, a vast array of amenity and the incorporation of build-to-rent.”
Mr Sunito also spoke of the brand’s success; “Our focus has always been acquiring sites in prime locations with the opportunity for the greatest value uplift and never compromising on quality and design, even in the toughest time.”
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