GRAYA™ lands billionaire heir’s Palm Beach beachfront property

Award-winning luxury property developer GRAYA™ has announced its exciting new venture: the acquisition of 39-41 Jefferson Lane in Palm Beach, one of the Gold Coast’s most coveted coastal sites, for $23.5 million.

Opportunities of this calibre rarely come to market – a truly irreplaceable landholding in one of Queensland's most sought-after coastal addresses.

Jefferson Lane, Palm Beach has cemented its reputation as one of Australia’s most prestigious beachside addresses. The site occupies a prized position within this locality, directly fronting the very shoreline that defines Palm Beach.

“Palm Beach is one of the truly great coastal addresses in Australia, and this site is its finest opportunity,” said Rob Gray, co-founder and CEO of GRAYA™.

“We’ve spent years building a reputation for design-led development in Brisbane and the Gold Coast, and beachfront is the natural next step.”

Positioned directly on the beachfront, the proposed development will be designed from the ground up to honour its position, with every residence oriented to capture uninterrupted ocean views and the effortless indoor-outdoor living that defines true beachfront living.

“We have a very clear criteria for the sites we pursue – landholding quality, coastal position, long-term value,” said Andrew Gray, co-founder of GRAYA™.

“When we found this site, we knew immediately this was what we had been searching for.

“We have studied every beach on the Gold Coast, and we have absolute confidence this location will allow us to deliver the most premium boutique full-floor beachfront apartments the Gold Coast has seen.”

Further details on the design vision will be released in due course.

Off the back of Kloud’s $77.6 million sell-out, also located in Palm Beach, GRAYA™ identified the beachfront as their next frontier and has been searching for the right opportunity since 2022.

The recently acquired site’s $23.5 million price point, in line with Hedges Avenue square metre rates, speaks to both the rarity of the landholding and the pace at which Palm Beach is transforming.

With numerous DAs imminent across the precinct, the suburb’s elevation to the Gold Coast's premier lifestyle destination is well underway.

Having been recognised as Australian Developer of the Year at The Urban Developer Awards 2024, GRAYA™ continues to set the benchmark for luxury development in Australia, and Jefferson Lane in Palm Beach is the developer’s most compelling statement yet.

GRAYA™’s growing portfolio has proven its quality and, thus, desirability, having attracted some of Australia’s most prominent names, including surfing legend Mick Fanning, LIV Golf’s Cameron Smith, and tennis champion Ash Barty.

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