LOUISE. Quietly iconic. Entirely considered.

AT A GLANCE: 

• Developer: Samuel Property
• Architect: Cera Stribley
• Number of Residences: 89
• Estimated Completion Date: Q2 2026
• Address: 8 Louise Street, Melbourne

As Melbourne continues to evolve, it isn’t the loudest projects that stand out but the ones with clarity, restraint, and purpose.

LOUISE is one of them.

Designed by Cera Stribley and developed by Samuel Property, LOUISE is a sculptural, curving form that’s quietly confident, just weeks from topping out, and already turning heads for all the right reasons. This is architecture that leads with presence, not performance.

“You walk through the entry at LOUISE and something shifts - it’s immediate,” said Blair Property Group managing director Darren Blair.

“There’s a quietness, a clarity to the design. It’s not trying too hard. It’s just right.

“And that’s exactly what buyers at this level are looking for.”

From its soaring double-volume arched entry to its refined façade and subtle Art Deco nods, LOUISE is a future classic – elegant, enduring, and perfectly placed in one of Melbourne’s most storied precincts.

It’s no wonder that over 80% of residences are now sold.

A location with poise and permanence

Tucked behind St Kilda Road and Queens Road, LOUISE occupies a calm, tree-lined street, moments from some of Melbourne’s favourites, the Royal Botanic Gardens, Albert Park Lake, Chapel Street, and Fitzroy Street.

Though closely connected to Melbourne’s cultural spine, the address remains quietly protected by a heritage overlay, preserving the character, charm, and outlooks of its surroundings.

“It’s a rare combination, being this close to everything while retaining a genuine neighbourhood feel,” said Illan Samuel, director at Samuel Property.

“That sense of calm is one of the most defining features of the project.”

From here, residents enjoy uninterrupted views across treetops and water to the city skyline, and a walkable lifestyle rich in cafés, parks, and connectivity.

Design that works. Finishes that last.

LOUISE has been crafted for real life, not just display.

Inside, the interiors reflect a thoughtful, enduring approach: functional layouts, generous storage, full-sized laundries, and kitchens built to be used, not just admired.

Natural materials bring warmth. Acoustic insulation ensures calm. Every detail has been considered with longevity in mind.

“We wanted to deliver something that felt resolved – everything you need, and nothing more,” said Illan.

“There’s a lot of over-design in the market. We focused on creating homes that feel effortless, the kind of places you settle into and never want to leave.”

With Hamilton Marino leading the construction, every aspect of LOUISE is being delivered with precision, integrity, and care.

Over 85% sold: Final residences now selling

With construction well advanced and completion set for early 2026, LOUISE has already resonated with buyers seeking quiet luxury in a truly landmark location.

Over 85% of residences are now sold, with a final selection of one-, two-, and three-bedroom homes still available, each one shaped by the same design values: space, substance, and simplicity, done exceptionally well.

The Penthouse Collection: Coming soon

Soon to be released, The Penthouse Collection offers a rare opportunity to own a crowning residence at LOUISE. These expansive homes feature sweeping views across Albert Park Lake, elevated finishes, and a level of space and proportion rarely seen.

“These are homes for those who understand the value of something that won’t be repeated,” Darren said.

“From the location to the layout, they’re unlike anything else on the market.”

A final word

LOUISE is nearly complete, and completely considered. It’s thoughtful, timeless, and made for those who appreciate design that quietly enhances the everyday.

Construction is nearing the finish line. The opportunity won’t wait.

Two- and three-bedroom residences are still available, priced from $769,000 for a two-bedroom, one-bathroom apartment.

Click here to find out more or to enquire about LOUISE.