The only luxury project currently on the market in Rainbow Bay

As the Gold Coast’s apartment market supply continues to contract, buyers are clamouring for a spot in the highly sought after enclave of Rainbow Bay, where only one luxury apartment project is currently on the market. 

Radia, S&S Projects’ most lavish residential offering yet in Rainbow Bay, has tapped into a new cohort of luxury buyers who have not been able to buy into Rainbow Bay luxury until recent years. 

“Until three years ago there simply wasn’t the luxury product to accommodate a sophisticated market of end-users and downsizers wanting to be in Rainbow Bay,” says Jayde Pezet, of Pezet Matheson. 

S&S has introduced luxury products to the precinct with three new projects that sold out in quick succession, and now Radia is meeting the continued demand for the area. 

“Rainbow Bay is one of the only high-end north facing beaches like Byron Bay and Noosa. With its rich surfing culture and world class surf, it has always been a well sought after area. 

“However, until now there hasn’t been the product to attract this sophisticated market, but this is now changing.” 

“The past few months have shown us that buyers are increasingly valuing location and lifestyle over all else,” said Mr Pezet. 

“Rainbow Bay offers a unique blend of natural beauty and modern convenience that is hard to find elsewhere along the eastern seaboard. It’s a place where the active coastal lifestyle meets sophisticated living.” 

Mr Pezet said Radia, which has already achieved $40 in sales, is attracting a diverse mix of purchasers from Brisbane, Sydney, and Melbourne, as well as locals who appreciate the exceptional offerings from S&S Projects. 

“The combination of stunning scenery, recreational opportunities, and high-quality developments like Radia makes this area particularly appealing,” Mr Pezet explains. 

Radia follows the hugely successful Flow, Awaken, and Esprit projects, which collectively achieved a remarkable $280 million sellout for S&S Projects. These developments have transformed Rainbow Bay into one of the Gold Coast’s hottest luxury lifestyle destinations. 

Mr Pezet said today’s buyers are discerning and demand excellence in every aspect of their homes. 

“There is a clear flight to quality in the luxury property market. Beautiful architecture and thoughtful design resonate with buyers, and they are looking for developments that offer both style and substance,” he explains. 

“This is precisely what Radia delivers.” 

The latest project from S&S Projects stands as a testament to the company’s commitment to exceptional living.

“Radia exemplifies the impeccable attention to detail that has become a hallmark of S&S Projects,” said Mr Pezet.

“The integration of sophisticated amenities with luxurious interiors ensures that residents experience a truly elevated lifestyle.”

With architects Cottee Parker and landscape specialists Dunn Moran on board, Radia promises to transform luxury living at Rainbow Bay.

“These talented teams have taken extensive feedback from past projects to create something truly remarkable. The result is a development that not only meets but exceeds buyer expectations.” 

As the Gold Coast’s reputation as a premier luxury lifestyle destination solidifies, Mr Pezet believes that the future is bright for the region.

“The southern Gold Coast has much to offer—whether it’s surfing world-class waves or enjoying a peaceful beachside stroll. It’s a vibrant community that appeals to a wide array of buyers looking for a lifestyle that blends leisure with luxury,” said Mr Pezet

In closing, Mr Pezet expresses optimism about the continued growth of the southern Gold Coast market. 

“As we move forward, we will see more developments that enhance the unique character of the area while providing the quality and luxury that buyers increasingly demand.”