Frank's exclusive partnership with AD again a smashing success

Brisbane-based property developer Frank Licastro from Frank Developments has formed a strong partnership with AD Group over the years, utilising the proptech company's Apartments&Developments platform plus Showcase presentation software to help sell his developments. 

Joining forces with his cousin Joseph from Signature Property Partners on their New Farm project Della Rosa, Frank again solely entrusted AD Group's Apartments&Developments listings portal to deliver high quality leads for the project.

"We've listed Frank projects exclusively on Apartments&Developments in the past with great success, and with Della Rosa, chose again to opt for a 'one portal strategy' with AD," Frank said.

“Listing with AD consistently delivers us qualified leads, while helping us keep our internal costs low. 

"This approach not only ensures we reach the right buyers for Della Rosa, but also enhances our operational efficiency.

“AD has been a key contributor to Della Rosa’s sales success because its targeted audience aligns with the buyers we aim to reach.

“By leveraging the one-portal strategy, we were able to connect with relevant leads efficiently." 

AD Group's Showcase presentation software has also been utilised by the cousins, to take buyers on a virtual journey of Della Rosa - a strategy, Frank says, that helps "streamline our sales processes and allowing our team to concentrate on delivering a memorable experience for every buyer".

"We've already converted 8 out of 12 sales from leads delivered by AD for Della Rosa, in a short timeframe of eight months," Frank said.

“Della Rosa is attracting a wide range of qualified buyers from both local and interstate markets.

"The leads we've received have been consistently strong, with high levels of engagement and a notable longevity in their interest.” 

One of the ways Apartments&Developments helps developers connect with buyers is through collecting detailed information on their lead capture forms.

“AD has played a pivotal role in shaping Frank Developments’ sales strategy," Frank explained.

"Since partnering with AD, we’ve been able to streamline our sales process, allowing us to dedicate more time and energy to other critical areas of the business.

“This has enabled us to focus more deeply on understanding our buyers’ needs and delivering a tailored experience that helps us create their dream home.

“As a whole, AD Group’s exceptional relationship-building is second to none," Frank said.

Della Rosa is a collection of 12 premium high-end apartments, each boasting high-end finishes, secure basement storage, access to a rooftop pool, sauna, residents-only dining and BBQ area. 

This BYculprit-designed development is elegant and sleek, appealing to those seeking mindful living that is well connected to a peaceful community. 

Apartments & Developments is proud to enhance Della Rosa and is privileged to bring incredible projects like this one to the wider community. 

Click here to find out more about Della Rosa.