$80 million sales success prior to release is no joke

Last month GRAYA™ received international attention after announcing it had secured a $20 million sponsorship deal with the Ferrari Formula 1 team; this month it's celebrating selling over 50% of its tallest tower to date.

While the Queensland developer's F1 announcement - complete with mock-ups of GRAYA™ branding on a F1 car as well as Lewis Hamilton's race suit - unfolded to be an April Fool's stunt, its success at Enclave in Broadbeach is no joke, with the Queensland developer achieving $80 million worth of sales without a single real estate listing or ad.

Cementing the dynamic developer’s status as one of Australia’s most active and innovative across social media, the sales generated to-date at the $150m Enclave project have exclusively been achieved through social media and the Graya Circle – a tight-knit network of past clients and direct approaches via GRAYA™ channels.

The project was first unveiled in January, with early buyers resonating strongly with the wellness-led, showstopping residences.

Enclave features 8 half-floor residences ranging from 140sqm – 160sqm and 15 full-floor residences at 305sqm, and is focused on wellness, rejuvenation and tranquillity with a bathhouse-style health and wellness space that will rival the most exclusive wellness clubs.

WHITEFOX Projects has been appointed to lead the sales campaign for Enclave, while construction is set to commence in June.

The GRAYA™ team hosted an exclusive event at Norte on the Gold Coast on Thursday 1 May, offering Graya Circle members first access to the crown jewel of Enclave – the three-storey penthouse which is expected to shatter local records with a price point tipped to be north of $25 million.

GRAYA™’s multi-disciplinary team means it can deliver projects end-to-end, with architects, developers and builders working in-house and ensuring projects are delivered on schedule.

For brothers and GRAYA™ founders Rob and Andrew Gray, Enclave represents a rare opportunity to secure whole-floor residences with exclusive wellness amenities, so much so that both have purchased a residence within the tower.

“The results we’ve already seen so far at Enclave underpin the confidence we have in this type of product – larger residences with incredible wellness amenities and the certainty of delivery we can provide with our in-house architecture, development and construction team really set these residences apart.

“We work really closely with our Graya Circle members, ensuring they have first access to the best new residences available in Australia,” said Andrew.

“We’re incredibly proud of the strong results we’ve seen so far at Enclave and look forward to commencing construction on-site as we expand our footprint in our home state,” said Rob.

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