BPM's Shadow Play

Market Insights
8 years ago
3 minutes

BPM, a renowned boutique property developer in Melbourne, has just launched its latest game-changing development, Shadow Play.

Positioned in the highly sought after area in Southbank, Shadow Play, a captivating and majestic tower, is due to house residents who desire an encompass a form of luxury and design that is unparalleled in Melbourne. 

With an emphasis on the senses, BPM's founder and director, Jonathan Hallinan, understands how important Shadow Play's location is, and its importance in attaining luxury.

“We, at BPM, when we say our apartments are luxury, its because even when we establish a one bedroom apartment, yes they’re small, but the most important thing we can do is to work out that every single item, that a young professional or couple would want, has a place in the apartment,” said Director of BPM, Jonathan Hallinan. 

“There needs to be a place for everything, that, I think, is the core part of luxury.”

Located at 105 Clarendon St, the both eloquent and luxurious residences of Shadow Play offer superbly appointed one, two and three bedroom apartments that  will be enveloped by exquisite materials and finishes including stone, brass and beautiful crafted timbers. While discrete yet innovative technology will be woven seamlessly into the fabric of the tower providing world class digital connectivity and concierge facilities. A rich and sensorial living experience is further complimented by unprecedented private dining, in house lounge and residents gym.


“The amazing part about BPM’s location is that it is within touching distance to some of Melbourne’s most iconic areas - such as Melbourne’s CBD, the Yarra River, St Kilda Rd, Crown promenade and the South Melbourne Market. Shadow Play really is focused at providing not only luxurious fittings and finishes, but luxurious lifestyle options,” said Hallinan. 

Shadow Play will not only house permanent residents, but will also offer a luxury hotel service on the first nine floors of the building. For the international jet-setters staying in town, or for those just wanting to escape, the BPM brand can cater to all those that aspire to incorporate BPM into their lives. Remarkably, situated on top of Shadow Play, lies a beautiful rooftop champagne bar accessible to residents who just want to relax and have a drink, but don't want to wander far at all. 

"No matter what stage of life you're at, you can buy into our brand - whether that be buying a coffee at one of our coffee-houses, located at the bottom of our buildings, buying our home fragrance, staying at our hotel, or visiting the champagne bar at Shadow Play."

Starting at $391,000, all residents will receive access to a vast array of facilities, including; onsite concierge desk and cafe, state of the art amenities including private dining, kitchen and lounge area for residents' use, sweeping views from the podium terrace, which includes a BB! and sunbathing area, bubble pool with spa, sauna, gym and steam room, as well as secure parking.

To enquire about BPM's Shadow Play, click here.