Building Tomorrow Today: Sydney couple invests in Stanton Place to support their children’s path to home ownership

A Camden couple’s thoughtful, long-term approach to property investment has led them to Stockland’s new Stanton Place development in Rosebery, where they’ve secured a one-bedroom apartment with their three children’s future firmly in mind. 

Drawing on their own industry experience, John and Emma Castellano are combining research, expertise and a genuine desire to give their kids a stronger foothold in Sydney’s challenging property market - a journey they hope will inspire other families navigating similar decisions. 

They have shared their top tips for investing as they add Stockland’s new apartment development, Stanton Place, to their diverse property portfolio.

“It’s hard enough for young people to buy a house these days, so investing in assets we can pass on to our kids when the time is right is always something we consider when we’re looking at properties,” John said.

John said their careers in the property sector helped shape their investment approach. 

“I believe purchasing a property off the plan is a great option because you’re getting a brand-new, fully functional home from day one,” he said.

“You’re also anticipating the value of that property will grow in line with the market conditions while it’s being built.

“Apartments are attractive for investors like us because there’s minimal maintenance, and in an area like Rosebery, which is popular with young professionals due to its proximity to the Sydney CBD and the Grounds of Alexandria, they rent pretty well.”

Recent Urbis research shows rental yields in Rosebery, which is undergoing significant renewal, were 5.1%. This is considerably higher than the Sydney average of 3.1%. 

John said it was important to research the project, suburb and developer, and choose a property that you would be comfortable to live in yourself.

“We also need to be confident that the property will be suitable for our kids in the future,” he said.

“We’ve purchased from Stockland before and it’s a brand we know and trust, which is why Stanton Place caught our attention pretty early on. For us, it represents long-term value, liveability and real design integrity that will stand the test of time.”

Stanton Place is paving the way for Rosebery’s revitalisation with 144 designer residences across three buildings, a vibrant public laneway and café, and a 2,000sqm hidden garden, located six kilometres from Sydney’s CBD. Stockland executive general manager of apartments, Ben Christie, said the development has attracted a mix of owner-occupiers and investors.

“A large part of the appeal of Stanton Place is its central location on Dunning Avenue, the diversity of apartment and terrace home floor plans, and the way the design integrates with Rosebery’s rich industrial heritage,” Ben said.

“We’ve already experienced strong interest from Rosebery locals, as well as returning Stockland purchasers, like the Castellano family, who recognise the value of what we’re creating here.”

Designed by award-winning architecture studio Rothelowman, Stanton Place features a mix of one, two and three-bedroom floor plans, cleverly placed fire stairs and a multipurpose residents’ room to encourage social connection, and convenient amenities including a dog wash bay and secure bike storage.

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