East Central, the spirit of the east in Box Hill

Market Insights
7 years ago
3 minutes

Box Hill’s vibrant neighbourhoods are more popular than ever, and new project East Central is about to offer an exclusively premium vantage point to all of it.

This building of one and two bedroom apartments and premium duplex residences captures the spirit of the east in a sophisticated new arrival on Melbourne’s eastern skyline.


Developer Longriver Group is showing their dedication to creating extraordinary spaces through next generation innovation. Together with renowned architects Fender Katsalidis, they have made the most of the desirable elevated address, with an architectural landmark that reflects the neighbourhood’s heritage – both the orchards of its past and the historic tree-lined avenues.

The attention to detail that Longriver and Fender Katsalidis are known for has resulted in a collection of refined and impressive high-quality residences.


Kitchens are artfully integrated with the open plan living approach. High-performance spaces, they feature custom crafted full height cabinetry, marbled finish benchtops, a built-in island bench and premium appliances from Miele. Functional, versatile and elegant, these are spaces to entertain from.

Bathrooms are warm in tone and organically textured with subtle contrasts and natural finishes. Chevron feature wall tiling, seamless joinery, floating vanities and plenty of storage including mirrored cabinetry all create the kind of calming space that busy lives need.

A number of technology benefits within East Central include a concierge-style laundry pick-up and delivery service, and free wireless internet throughout the residential tower, ground floor cafe and communal areas. The home automation upgrade integrates your home and smartphone for remote access to lighting, climate control and video door phone connection wherever you are.


Beyond each home, East Central’s impressive array of amenities is next-level. Take the exclusive residents’ lounge, layered with marble surfaces, timber, bronzed metal accents and knotted fibres.

The residents’ private dining room, perfect for large functions or an intimate gathering of friends, offers both indoor and alfresco dining complete with landscaped gardens and appetising views.

A gym, equipped with cardio, weights and distance training machines, resides within floor to ceiling glazing for natural light and a connection to the outside world. Start your day in the lap pool then unwind after work in the Yoga Studio, a serene space filled with natural finishes and materials to calm and soothe.


There’s a private cinema where you can pre-book a movie or live sports with friends. And wine-lovers can keep their collection in perfect condition in East Central’s temperature controlled wine storage space.

Regular visitors to Box Hill will be aware of its attraction to food lovers. Its vibrant food culture has ensured Box Hill is a leading destination for authentic Asian cuisine and the energy of Hong Kong’s busy laneways, food stalls and fast paced eateries is mirrored here. When you add to this the cafes and food outlets within East Centrals podium, the true connectivity to the neighbourhood is compelling.

Whether you’re an owner-occupier or investor, the growth potential of Box Hill is proven and impressive. The median house price has increased an incredible 927% over the last 20 years. And with the Victorian Government’s Melbourne 2030 plan predicting Box Hill will take the position as the second CBD, the future for this popular location is indisputably bright.

One bedroom apartments are priced from $395,000. For more information or to enquire about East Central apartments, click here.

Discover more off the plan apartments for sale here.