Since launching to market in June of this year, Melbourne’s most significant parkside development, The Fawkner, has already sold more than half of its apartment offerings with interest spurred predominantly by owner occupiers who understand the project’s never-to-be-built-out views and quality interiors are a rare offering in today’s predictable market.
Following private appointments at the display suite, more than half of the development has already been sold with some astute clients paying between $3 million and $5 million to amalgamate multiple apartments into their ultimate home at The Fawkner.
The 253-apartment development is enviably positioned on the site of the former Fawkner Centre building overlooking Fawkner Park, and is poised to be reimagined by the award-winning architecture and design studio, K.P.D.O into one of Melbourne’s most refined residential buildings featuring truly luxurious apartments with high end amenity offerings for residents.
LAS Group Managing Director, Les Smith, said apartment living is fast becoming the preferred lifestyle choice for many savvy downsizers willing to create more than just an apartment but their dream home.
“There is little available in the current market that’s geared for owner-occupiers and even less who would offer high standards.
“We have had many buyers work with Kerry Phelan and her experienced design team to amalgamate multiple apartments to truly customise their living spaces and make their apartment at The Fawkner feel like home,’ said Mr. Smith.
Mr. Smith added that The Fawkner has changed residential apartment perceptions by offering a luxury experience not often seen along St Kilda Road. The last significant developments launched in the area being the Melburnian and Domain buildings over a decade ago.
“As we have recently reached 50 percent sales success, it’s little wonder why The Fawkner has resonated so quickly with Melburnians as we offer an unrivalled location, stunning views, cutting-edge design and luxury hotel-inspired amenities,” said Mr. Smith.
These apartments will comprise the best of hotel-inspired services with a selection of superbly appointed apartments overlooking the famed Fawkner Park. Due to its extraordinary location, residents will also enjoy spectacular views, which are never to be built out, of Melbourne’s CBD, Port Phillip Bay, Albert Park and beyond.
Residents of The Fawkner will benefit from the service of a 24-hour concierge and a host of exclusive resident-only facilities including an impressive porte-cochere entrance into the lobby, timber lined wine room with 96 wine cellars, private movie theatre, infinity swimming pool, gymnasium, sauna and steam room, play spaces for children, private dining areas and communal meeting spaces to take in the sights.
The Fawkner’s ground floor will be extensively re-landscaped to create a verdant garden enclave and secluded garden escapes will also be created on the podium level, all designed by OCULUS Landscape Architecture.
The crowning jewels of the development are the true New York loft inspired penthouses located on levels 18 and 19 with generous outdoor spaces that overlook Fawkner Park, Albert Park Lake and the chic towers of Melbourne CBD. A further five apartments located on the ground floor will also have exclusive private access directly to Fawkner Park.
Prices for the residences start from $770,000 to $4,600,000 and range in size from 86sqm to 387sqm.
The development, valued at $300 million is a joint venture between leading real estate investment firm, Qualitas, and respected developer, LAS Group.
Construction of the development is scheduled to commence in late 2015 and scheduled for completion by early 2017.