From launch to construction: why buyer confidence is growing at Monarch Place

AT A GLANCE: 

• Developer: Azzura Investments 
• Builder: Platform Constructions
• Address: 61-73 Meron Street, Southport, QLD 4215
• No. of Residences: 237
• Estimated Completion Date: 2028

Buying off the plan is a decision that unfolds in stages.

The first stage rewards those who move early - the widest choice, the best positions, the opportunity to secure a home before the rest of the market catches up. The second stage belongs to those who need to see it to believe it. At Monarch Place by Azzura Investments, that second stage has arrived - and it's making the decision considerably easier.

"With the crane onsite and construction underway, purchasers can physically see Monarch Place taking shape," said Sales Director Jason Paris.

"For those who purchased earlier, there is also the satisfaction of seeing the vision they bought into becoming a reality."

Construction is progressing quickly, with the first six levels - incorporating car parking, medical suites, and the development’s extensive amenity offering - being delivered using precast construction techniques that will make the building’s scale increasingly visible as works progress. 

Monarch Place is Stage Two of Southport’s $3.8 billion Imperial Square project, with 237 residences rising as part of one of the Gold Coast's most significant urban transformations.

From launch to construction: why timing matters

Every stage of a development changes what’s available to you, and where you sit in that timeline matters.

“One of the advantages of buying early is that purchasers have the opportunity to secure their preferred residence before availability becomes more limited,” said Jason. 

“We’re continuing to see strong traffic through the Monarch Place display, and buyers are recognising that as construction progresses, the opportunity to secure certain residences becomes increasingly limited.”

Today’s buyers are weighing up the full picture: the scale of the amenity, the views, apartment size and configuration, the future growth of Southport, and what the broader Imperial Square precinct means for long-term value.

“Buying early is ultimately about securing the right residence at the right stage of the project,” said Jason.

“As construction progresses and the project moves closer to completion, buyers have greater certainty, but they also have fewer opportunities to choose from the original range of residences.”

Amenity that raises the bar

Monarch Place has built a lifestyle around its amenity offering, and the difference is worth understanding.

The Monarch Imperial Club forms the core of the community, bringing an expansive suite of resort-style inclusions together under one dedicated management team. 

Residents have access to a five-star concierge service, a swimming pool with bar, steam room and sauna, a fully equipped gym and fitness studio, a games room, library, private 35-seat cinema, golf simulator, and a grand ballroom with meeting rooms. 

Then there’s the part that genuinely sets Monarch Place apart: an electric vehicle fleet for resident use, a dedicated 22-seat shuttle bus providing regular services, a private yacht, and an adventure caravan available exclusively to residents. These are the kind of inclusions that make Monarch Place feel less like an apartment building and more like a members’ club.

At ground level, a vibrant retail precinct places sought-after brands, dining, and everyday essentials within effortless reach seven days a week. On Level One, strata-titled medical suites welcome leading Gold Coast practitioners and specialists - premium care a lift ride from the front door.

The Southport transformation

Monarch Place sits within a precinct undergoing one of the most significant transformations in the Gold Coast’s recent history - and the investment surrounding it is only strengthening the case for being here.

Continued development in transport infrastructure, retail, dining, commercial, and medical offerings is reshaping the Southport CBD from the ground up. 

The Imperial Square project, of which Monarch Place forms a part, is contributing directly to that evolution, bringing residential density, activated streetscapes, and a new standard of living to a precinct that is attracting sustained, long-term investment. 

For those thinking beyond settlement day, the transformation happening around Monarch Place is as compelling as the building itself.

The residences

One-, two-, and three-bedroom configurations are available, with towering ceilings and expansive floor plans designed to create a genuine sense of space. 

Whether it’s the sweeping views from an upper-floor residence, the generous proportions of a three-bedroom configuration, or the simplicity of a well-considered one-bedroom home, every residence has been designed around the way people actually want to live.

The display suite on Meron Street offers the clearest picture of what that looks like in practice, and it’s worth seeing before the choice narrows further.

One-bedroom residences start from $1.062 million, two-bedroom from $1.52 million, and three-bedroom from $2.74 million. Monarch Place is expected to be completed in 2028.

The window to secure your preferred residence is open, but it won't be indefinitely.

Click here to learn more or enquire about Monarch Place.