First of its kind, Premier Tower

Market Insights
5 years ago
2 minutes

Premier Tower is one of Melbourne’s most talked about new apartment developments, thanks to its unusual and creative shape. Designed by renowned architects Elenberg Fraser, the building features a wave-like, curved design that has been inspired by the costumes of dancers in Beyoncé’s music video for Ghost.


While the pop singers name is certainly a selling point, Premier Tower is also the first of its kind. Leading an architectural revolution, the concept moves fluidly between the borders of function and form to merge design and architectural technology with exceptional vision.

The innovative and original new tower takes pride of place on the corner of Bourke Street and Spencer Street, benefiting from spectacular views as well as shared amenities within the development, and premium services at the doorstep.


Premier Tower is only 800m from Etihad Stadium. Residents can walk to and from AFL or cricket games, or sold-out concerts, without needing to worry about Ubers or public transport.

On the other side, the Crown complex is 1km away. Home to the best in prestige retail and with the world’s most impressive celebrity entertainers, gaming and hotel accommodation, the Crown is a drawcard destination for any Friday or Saturday night. Locals can fuel up with dinner at any one of the promenade restaurants before heading inside to choose from the nightclubs or bars, Village cinema or concerts and shows.


Melbourne CBD contains some of the best shopping found on the east coast. Residents need only catch the tram down Bourke Street to Bourke Street Mall to find a range of boutique labels and international design stores. For even more options, the Emporium is a short walk away, near Melbourne Central and contains over 200 retail outlets spanning seven floors.


While all these attractive amenities exist outside of Premier Tower, the shared facilities within the building will make residents never want to leave. Spanning over four levels, these decadent spaces are made for relaxing, gathering, entertaining or exercising.


The sense of grandeur continues throughout the interiors of each home. From the entrance through to the bedroom, these spaces are gorgeously designed, with a choice of rich chocolate tones or warm honeyed hues as the colour scheme.


The open plan layouts have been specially designed to accommodate luxury urban living. In the kitchen, stone benchtops and mirrored splashbacks add refinery to the living space, while black details contrast against the elegance of metallic joinery and timber flooring.

Through the floor to ceiling windows, residents can watch as the city lights up at night, and the streets fill with people, marvelling at the fact that this is home.

Enquire now to find out more about Premier Tower residences.