Mirvac unveils Prince & Parade: Exclusive parkside luxury

The future of urban living in Brunswick is poised to take a significant leap forward with the unveiling of Prince & Parade – an exclusive collection of luxury park-side residences set to redefine modern city living.

Located at 701 Park Street, Brunswick, Prince & Parade boasts a prime location seamlessly connecting residents to the vibrant heart of this community. Close to essential amenities, shops, and dining establishments, it offers the convenience of a dynamic urban lifestyle.

Developed by Mirvac, one of Australia’s most respected property companies, and designed by Bates Smart in collaboration with Mirvac Design, this project is set to celebrate how highly considered design and timeless style coalesce to create a life of sensorial delight.

Comprising a north and south building sharing a ground floor and basement, Prince & Parade harmoniously integrates into the Brunswick landscape. The north building ascends gracefully to nine levels on Brunswick Road, while the south-facing structure on Park Street stands at five levels.

This development caters to diverse lifestyles, offering a total of 160 meticulously designed residences that prioritise both comfort and functionality. Among these are 34 one-bedroom apartments, 75 two-bedroom apartments, 36 three-bedroom apartments, and 15 four-bedroom apartments.

For those seeking something truly exceptional, there are double-level terrace apartments of two, three, and four-bedroom floorplans, providing a unique living experience at this coveted address.

Every design choice at Prince & Parade underscores a deep connection to nature, creating a serene and sophisticated space with an earthy palette and subtle, tonal finishes.

The two distinctive colour palettes, ‘Sanctuary’ and ‘Celestial,’ draw inspiration from Australia’s breathtaking landscapes, offering pale eucalypt and paperbark tones for a grounding effect in ‘Sanctuary’ and muted ochre and burnt sienna shades in ‘Celestial,’ complemented by timber joinery and bronze tapware.

With renowned landscape architects Jack Merlo in charge of the outdoor areas, Prince & Parade doesn’t just promise luxury living but aims to combine beauty, nature, and eco-friendliness with top-notch style and elegance. These areas, from the ground floor to the rooftop terrace, offer a welcoming retreat within the parkside setting.

As you step into the residents’ lobby, you’ll immediately feel a sense of calm. Here, a friendly concierge is available to assist you, and the decor features soothing natural colours, creating a peaceful atmosphere – it’s the perfect place to enjoy the pleasure of arriving home to blissful comfort and convenience.

The Residents' Lounge and Dining Room lead to a communal garden with carefully designed landscaping. The Dining Room is where you can enjoy meals with friends or neighbours, as it’s equipped with an electric fireplace, a kitchen, and elegant dinnerware, making it perfect for cosy gatherings. While the wellness studio and gym afford you an active lifestyle.

With a spacious two-level basement accessible from Park Street, parking is hassle-free. Furthermore, each apartment includes a designated storage cage and bicycle storage in either Basement 01 or Basement 02, providing ample room for personal belongings.

Prince & Parade is built for those seeking comfort, convenience, and quality. Each unit has been thoughtfully designed with ample storage, and the communal spaces have been carefully curated. This development creates the perfect living environment for downsizers and owner-occupiers seeking to simplify their lives and relish the finest of urban living experiences in the heart of Brunswick.

To get an exclusive preview, the project’s display suite is conveniently located at 369 Royal Parade, Parkville. Private appointments are now available for viewing.

Click here for more information or to enquire about Prince & Parade.