About Prince & Parade | Sold - Contact the Developer

701 Park Street, Brunswick, Victoria 3056

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This wonderful life is a sensorial delight at Prince & Parade

Prince & Parade is an exclusive collection of luxury park-side residences designed to immerse your senses. Positioned opposite Princes Park, it tells a nature-inspired story in the sought-after axis of Parkville, Carlton North, and Brunswick. The exceptional architecture and landscaping, infuse every space with the park's invigorating influence.

With unparalleled access to Melbourne's abundant parks, gardens, and vibrant neighbourhood, Prince & Parade invites you to embrace bespoke luxury, convenience, and a balanced, captivating lifestyle.

Mirvac, Bates Smart, and Jack Merlo's bold vision blends beauty, nature, and sustainability with ultimate style and sophistication. Their awe-inspiring partnership has given rise to iconic buildings like The Melburnian and The Eastbourne, with Prince & Parade poised to join this prestigious lineage.

Overlooking the lush landscape of Princes Park, this unique vision of extraordinary living epitomises desirability, designed for the future of living. Prince & Parade draws inspiration from Carlton and Parkville's history, reflecting their orderly urban grids, Victorian terraces, and industrial heritage with an elegant design.

Merging wellness and sustainability, Prince & Parade offers conscious, elevated living in Melbourne's inner north. 'Bringing the park in,' the building harmonises with its surroundings embodying a modern address that values comfort, beauty, and environmental responsibility.


  • Designed by Bates Smart in collaboration with Mirvac Design
  • Jack Merlo landscaping throughout, including lush courtyards
  • Magnificant views over Princes Park & Melbourne CBD
  • Residents’ Lounge and Dining Room
  • Rooftop Terrace
  • Resident’s Lobby
  • Residents Library
  • Wellness Studio & Gym
  • Ample bike parking
  • Fully Electric building