Revitalised Bradmill Yarraville precinct sees sales success on first residential release

Market Insights
1 month ago
4 minutes

Bradmill, a historic industrial site and community icon in Yarraville, is being reimagined by Frasers Property Australia. The 26-hectare property will be transformed into an amenity-rich precinct, complete with brand-new residences, green spaces, retail, and dining that will renew the site’s rich heritage.

The project’s first release of three and four-bedroom Pioneer Townhomes is already 50% sold after its official launch just last month. This remarkable sales success is a testament to Bradmill’s exquisite offering.

“We are really pleased with the results from the first release of homes at Bradmill Yarraville, and we anticipate this demand will continue in the coming months,” said Sarah Bloom, General Manager Development – Victoria at Frasers Property Australia.

“The site is an iconic piece of Melbourne history, particularly in the west, and by paying homage to its former life, we’ve captured a lot of interest.”

Spacious, light-filled interiors in Bradmill Yarraville’s Pioneer Townhomes. Click here to learn more.

Bradmill Yarraville was officially launched at the Bradmill Yarraville Block Party in March – a free community event attended by over 1,400 people. The event brought entertainment, art, music, and complimentary food and drinks to the site, all while highlighting Bradmill’s history.

Sarah says the success of the project’s first release is a strong indication of the demand for considered and quality housing in an ideal location.

“To be located within the thriving community of Yarraville is an obvious attraction, and we hope to contribute to its growth and status as a bustling and vibrant suburb.”

Bradmill’s first release of Pioneer Townhomes was interior and architecturally designed by renowned architects, Rothelowman, who have seamlessly merged Bradmill’s industrial history with a modern, sophisticated design in the residences.

The Pioneer Townhomes pay homage to Bradmill’s rich history. Click here to learn more.

The site’s former life as a textiles factory is represented in the townhomes’ grounded masonry bases, strong architectural geometry, and a detailed façade. Considered landscaping by Melbourne-based MDG Landscape Architects softens these elements, creating a distinct and striking character within the overall Bradmill Yarraville masterplan.

Bradmill’s history is also brought inside the homes, where joinery will be fashioned from frames and timber inspired by the old factory garment tables. Spacious interiors will flow to outdoor spaces – either a balcony, winter garden, or landscaped gardens – reinforcing residents’ connection to nature.

Future-proofed, the townhomes are designed to be highly energy efficient, featuring an all-electric build, solar PV systems, water-saving tapware, and double glazing throughout.

With three and four-bedroom configurations spanning two or three storeys offered, this Pioneer collection will cater to your lifestyle and preferences.

Bradmill Yarraville’s stunning pool facility with sauna exclusive to residents. Click here to learn more.

What’s more, Bradmill Yarraville is designed as an amenity-rich precinct. As an owner of one of its Pioneer Townhomes, you can enjoy this wide range of amenities just moments from your front door.

Entertain loved ones at the Bradmill Quarter – an 8,000 sqm retail precinct with a full-line supermarket, childcare and medical services, locally owned stores, and delectable dining. Or, head over to The Arbory, where you will find a dynamic urban plaza with a central lawn for play and community events, a fresh food arcade, and restaurants and cafes that spill onto outdoor spaces.

As a resident, you will have exclusive access to a suite of private amenities, including the Bradmill Connect co-working spaces, Lantern Lounge with unparalleled city views perfect for entertaining, cinema, games and entertainment room, family courtyard, Boiler Lounge, and a Wellness Sanctuary with a pool, spa, sauna, gym, yoga studio, and contemplation courtyard.

Live just 7.5 kilometres from the Melbourne CBD at Bradmill. Click here to learn more.

All in all, convenience truly comes easily for those who call Bradmill home. The Inner West’s extensive and interconnected transport system can take you to the city in under 20 minutes. Yarraville Village is also close to home, so you can easily cycle here for even more amenities.

Bradmill Yarraville’s Pioneer Townhomes is your ticket into this vibrant heritage precinct, and is now already 50% sold after just one month – a truly remarkable achievement.

Three and four-bedroom residences are still selling, with three-bedders priced from $1,295,000.

For more information or to enquire about Bradmill Yarraville, click here.