R.Evolution: The only South Melbourne address with multiple awards and 45+ lifestyle amenities

AT A GLANCE: 

• Developer: R.Corporation
• Architect: Plus Studio
• Address: 253 Normanby Road, South Melbourne, VIC 3205
• Estimated Completion Date: Q2 2027

When David first moved into R.Corporation’s landmark development, R.Iconic, he never imagined how naturally elevated living would become his new normal.

“It’s very, very easy to live here – nothing really compares as a lifestyle precinct,” he says.

“You’ve got light rail at the back for the footy, and a bus to the city at the front door.”

That effortless lifestyle, surrounded by amenity, greenery, and community, is exactly what R.Corporation is now elevating in South Melbourne with R.Evolution, the only building of its kind offering more than 45 lifestyle amenities (a scale more often seen in luxury hotels than residential buildings), multiple national design and lifestyle awards, and protected panoramic views that cannot be built out.

A lifestyle that feels effortless yet elevated

In a market where convenience often stops at the lobby, R.Evolution takes a precinct-first approach. Here, the amenity offering doesn’t sit on the sidelines, but it shapes the way residents live, move, relax, and connect: 

• Direct lift access to the on-site Coles Local and Liquorland means your pantry and cellar are always stocked without the hassle of traffic or queues.
• Designed by Paul Bangay, Australia’s most awarded landscape designer, the podium garden with fire pits offers a serene retreat for morning coffee or evening conversations under the stars.
• Electric vehicle charging stations keep you future-ready.
• The dog spa ensures even four-legged family members are pampered.

For wellness, the experience is holistic:

• Start your day with a heated rooftop pool swim overlooking the city.
• Recharge in the magnesium spa and infrared therapy rooms designed to soothe muscles and restore balance.
• The Pilates studio, commercial gym, and infinity running track make fitness a pleasure, not a chore.

Entertainment flows seamlessly:

• Perfect your swing in the golf simulator and enjoy a friendly challenge on the putting green.
• Host friends in the club lounge, private wine-tasting room, or the private dining room with adjoining chef’s kitchen.

Residents say the impact changes their lifestyle.

“I purchased my apartment at R.Iconic after falling in love with the unrivalled lifestyle and exceptional in-building amenities,” says Jack.

Residents and couple Liv and Andie agree: “I cannot speak highly enough of the lifestyle that R.Iconic has provided both my partner and me.

“Being so close to multiple cafes, restaurants, bars, and major events provides us with so many opportunities to get out of the house and enjoy life as it should be.”

At the centre of South Melbourne’s rapidly evolving precinct

R.Evolution sits within an emerging lifestyle precinct that places residents moments from the iconic South Melbourne Market, Albert Park, bayside beaches, and the CBD. Yet within the precinct itself, the day can unfold entirely on foot: 

• Morning swim, coffee, and gym session before work
• Work from the Horizon Lounge on level 30 with panoramic views
• Wind down in the Club Lounge, book the cinema, or head out to nearby restaurants

With walking and cycling tracks connecting residents to parkland that stretches all the way to the beach, you will be truly connected here.

“There’s a park that goes all the way to the beach – I walk it most days,” says David.

“It still feels like an emerging community, and there’s so much coming.”

For many, convenience is a key drawcard.

“I’m working full time in the city and, for me, one of the great attractions of living in the building is that it is a 13-minute walk door-to-door to my office,” says resident Lisa.

“It’s a great convenience. I also travel for work, so getting to the airport in 20 minutes is fantastic.”

More than a building 

R.Evolution is a major anchor in the rejuvenation of Normanby Road and the wider Montague Precinct, which will bring:

• Five new retail spaces including a café, restaurant, florist, salon, and day spa
• A fully landscaped, pedestrian-friendly streetscape
• Dedicated cycling lanes and ground-level lifestyle services

With a wide range of home types, from two- and three-bedroom apartments and the Garden Apartments to the limited collection of townhouses and premium sub-penthouses, R.Evolution is designed for a predominantly owner-occupied community, supported by 24/7 security and concierge services.

For buyers seeking a home that offers connection, convenience, and a genuine precinct lifestyle, R.Evolution stands alone, set to shape the next chapter of South Melbourne living.

Click here to learn more or to enquire about R.Evolution.