Samuel Property’s LOUISE now over 50% sold

Market Insights
1 year ago
4 minutes

Developed by Melbourne-based property developer Samuel Property, LOUISE has seen incredible success with more than 50% of residences now sold.

Comprising one, two, three, and four-bedroom apartments designed by Cera Stribley, LOUISE is also packed with a suite of onsite amenities and a desirable Melbourne address.

Darren Blair from Blair Property Group, who is handling all the sales for the project, says, “There is certainly demand for quality projects by developers that have a strong track record in fantastic locations, and LOUISE has all of these attributes.”

LOUISE’s considered communal spaces make the perfect place to gather. Click here to learn more.

With more than half of the apartments now sold, Hamilton Marino has been appointed with construction set to commence very soon. The team has a goal to complete the project by mid-2025.

There is still time to take advantage of massive stamp duty savings for First Home Buyers and Owner Occupiers, where one can save up to $150,000 on a residence in LOUISE. Eligible first-home buyers will also be able to receive the $10,000 grant from the state government towards their purchase.

When LOUISE launched, the development comprised 98 residences. That number was reduced to 89 apartments due to many owner-occupiers amalgamating two or three apartments to create their perfect forever home.



Come home to open-plan interiors bathed in natural light at LOUISE. Click here to learn more.

The modern-deco design that is premised on the art-deco buildings that surround the project has appealed to a broad audience. Romy Jackson, Development Director at Samuel Property Group, mentioned that “Keeping in line with the character of the area, LOUISE blends perfectly into the streetscape. It feels as if the project was meant to be there and doesn’t look or feel out of place in its setting”.

The design ethos from Cera Stribley was to be sympathetic to the natural and built environment by using biophilic principles, with each home boasting generous layouts that include built-in joinery, expansive windows, and intuitive use of space. Additionally, LOUISE's external makeup is simple in its materiality with glass balustrading, double-glazed windows, concrete, and brick. It is fundamentally built to last.  

“Every aspect of Louise has been designed to epitomise quality of life,” explained  Jessica Coulter, Associate at Cera Stribley. “Curated interior palettes around the themes of sunrise and sunset offer a blank canvas to cultivate your own sense of style.”

With every apartment featuring an outdoor terrace, residents can enjoy fresh air, sunshine, and stunning views of Albert Park Lane, Port Phillip Bay, and the Melbourne city skyline. Timber floors and elegant stone benchtops inside further foster this connection to nature, while premium SMEG appliances throughout the home offer the utmost functionality. LOUISE is also 7-Star Energy Rated.



Rejuvenate in the dedicated steam room, then relax by the private pool at LOUISE. Click here to learn more.

On LOUISE’s ground floor is its exceptional collection of amenities. Residents are able to enjoy their choice of the private pool, residents’ lounge, well-equipped gymnasium, steam room, bookable private dining room with a fully-equipped kitchen, and a beautifully landscaped outdoor terrace.



Located opposite Albert Park Lake, enjoy sweeping vistas of the lake and onto the Melbourne CBD from the comforts of your LOUISE home. Click here to learn more.

Situated between Albert Park Lake and the iconic St Kilda Road boulevard, LOUISE is just moments from some of Melbourne’s best. Iconic parks, verdant gardens, delectable cafes and restaurants, vibrant markets, and more surround this idyllic address, ensuring lifestyle excellence within and outside LOUISE’s walls.

Crafted and curated by an excellent team, it is no surprise that LOUISE has seen such success with more than 50% of residences already sold.

Developed by family-owned property developer Samuel Property, together with architecture and interiors by Cera Stribley, and landscape by Acre, LOUISE has been truly forged to perfection.

Interior design excellence at LOUISE. Click here to learn more.

Specialising in high-end multi-residential developments, Samuel Property has quickly emerged as one of Melbourne’s progressive new contributors to the contemporary residential landscape. An agile and dedicated team, Samuel Property has successfully interpreted market trends and economic influences via diligent research and rigorous process, delivering projects ahead of the market.

Their Brighton residential project, Willow, located on Well Street, has just been completed. Offering a distinctive collection of two to four-bedroom residences, Willow presents a harmonious way of living. Samuel Property has brought its expertise to this outstanding project, crafting LOUISE and demonstrating its extensive experience and knowledge.

The remainder of the residences at LOUISE start at $497,000. Don’t miss out on this elevated way of living in an extraordinary Melbourne neighbourhood. The perfect time to buy is now.

For more information, or to enquire about Louise, click here