Ten Keele Street

Market Insights
7 years ago
3 minutes
A block from bustling Smith Street the old industrial neighbourhoods of Collingwood, just 3km from the CBD, are transforming. Popular with city workers happy with a short commute or ride on the 86 tram, a handful of apartment developments are raising the game in the area, and Ten Keele Street taps directly into the vibe.
Featuring one, two and three bedroom apartments, this boutique collection of 45 residences has been created by developer Pirovich, teaming up with award-winning Carr Design Group.
With such architectural heritage around every corner, Carr ensured the street facades reflect and enhance the brick and concrete landscape of Collingwood’s textile industry past to create a building that is understanding of its location. Externally, Ten Keele Street uses a subtle palette and the perfect balance of full-floor glazing and industrial concrete, mirroring the local warehouse sentiment.
From the geometric entrance sculpture, commissioned from contemporary artist Dion Horstman, the tone is set for a home that blends the best of architecture, art and design. And, as you’d expect from an insightful architect designing residences for such a down-to-earth neighbourhood, the apartments deliver the perfect level of functionality and understatement.
If you love a home that combines indoor and outdoor living, each apartment has dual balcony aspects with sweeping views of the CBD. Add to this the private outdoor space that links the living rooms to the master bedroom and you start to get the picture of an apartment with outdoor living built into the plan, not just a token afterthought.
Interiors again reflect this honest approach, with subtle colour palettes and textures that provide the perfect background to add your personal touch with art and the things that mean the most to you.
Collingwood’s reputation as Melbourne’s new art and design hub is visibly apparent, with an array of contemporary creators and designers finding their homes in studios and warehouses beneath classic saw-tooth roofs. Take a wander and discover the start-ups, cafes and galleries like Off The Curb or The Centre for Contemporary Photography. The many makers and creators of Collingwood are a perfect example of the neighbourhood’s inclusive and innovative character.
The fashion, food and drink options along Smith and Gertrude Streets are legendary, and rightly so. You’ll find acclaimed restaurants and bars soon be on your frequently visited list, including the recently revamped Builders Arms Hotel, Saint Crispin, Smith Street Alimentary and Le Bon Ton. Fashion yourself a new look at Obus, Neuw or The Social Studio.
Nearby expansive parks such as historic Edinburgh Gardens provide plenty of space for a picnic or workout. Grab a bite and inspiration at one of the many cool eateries and gallery spaces at Abbotsford Convent, and go for a stroll along the Yarra river. It’s all within walking distance.
We’re always keen to see how developers approach the urban renewal journey, and with Ten Keele Street, Pirovich and Carr Design Group are applying their years of research and expertise in all the right places.
To enquire about this development or to find out more, click here.