The most spectacular entryway into the booming Gold Coast property market

Last month The Urban Developer reported that the Gold Coast had recorded almost a years worth of apartment sales in the first three months of 2021 alone - equating to around $800m in sales. This is only $112m short of the total sales witnessed in 2020. Matthew Schnieder, director of Urbis confirms the findings saying that “in the first quarter of 2021 we saw a total of 742 new apartments sold in the Gold Coast marketplace.” This marks a significant increase from the 300-500 apartment sales over the previous quarters. 

Since then, the Gold Coast property market has continued to soar - particularly in the northern suburbs including Coolangatta. A direct beneficiary of Victoria’s extended lockdowns, these suburbs have been in high demand from sea-change buyers - backed by elevated household savings and bolstered by the increased affordability as compared to rival markets in capital states. 

Matthew comments that the Gold Coast has recently witnessed “a big proportion of interstate migration, particularly out of Victoria, as people move north, driven by lifestyle opportunities.” One look at the Kirra beachfront and the lifestyle appeal is immediately apparent. 

A slice of the highly coveted Kirra beachfront

The highly coveted Kirra beachfront strip is synonymous with natural splendour, a range of urban amenities and will soon be home to Hirsch & Faigen’s Emerson. Located at 100 Musgrave Street, this 14 storey development is perfectly positioned to make the most of the surrounding community, amenities, the quintessential Gold Coast culture and the raw thrill of the ocean. 

“Kirra is unique in that it’s one of the only Gold Coast suburbs to have a beachfront facing true north, which brings with it an incredible opportunity to seize direct views across the ocean, the curvature of the coastline and the distant hinterland all at once - while providing sensational sunrises and sunsets,” says Daniel Faigen, director of Hirsch & Faigen. 

Emerson’s off-the-plan boutique collection of only 27 Rothelowman designed apartments is following the Gold Coast property trends and is anticipated to sell out quickly. Half-floor, three-bedroom three-bathroom apartments are priced from $2,950,000 while the uber-luxury whole-floor Penthouse is expected to sell for more than $8m. All homes come with a minimum of two secure basement car spaces and access to a range of exclusive resort-style amenities. 

A rare opportunity

Emerson has entered the market at just the right time. Colliers’ research indicates that the Gold Coast is the new property hot spot with developers struggling to keep up with demand in the boutique market. “World-class surf breaks, picturesque walkways and beloved local cafes and restaurants sit essentially at your doorstep in Kirra, cementing it as what we believe to be one of the most understated beachfront locations on the coast,” says Daniel. 

Overlooking the pristine beachfront, Emerson is by far the most spectacular entryway into the booming Gold Coast property market. Since entering the market, the development has been steadily drawing more and more attention from local and interstate purchasers who have recognised the unique and extremely rare offerings at Emerson - architectural design, an iconic beachfront location, never to be built out views and a booming market. For more information on Emerson at Kirra, click here.