When the developer calls it home, you know it’s special

There’s nothing that inspires confidence in a new development quite like the developer choosing to live there themselves.

At Prominence in Mermaid Beach, the ultra-luxury, boutique address that has recently been delivered by MAYD Group, buyers have supreme confidence knowing the developer’s own director has transacted on the double storey, 369sqm penthouse to be his primary residence.  

Just 200 metres from the soft sands of Nobby’s Beach, Prominence is a collaboration between Plus Architecture, Mim Design, and Lead Design Group, and it’s a rare example of timeless design and enduring quality done right.

The building’s form and materiality breathes luxury in every direction. Lashings of natural stone sourced from Brazil, Turkey and Greece are effortlessly complemented by brushed brass and nickel tapware, natural wool carpet and integrated appliances.  

With a total commitment to luxury throughout, the penthouses feature unique hand-blown, locally made light fittings from SØKTAS, whose co-founder is a third generation Norwegian glass artist, transforming the lighting into timeless pieces of art. 

Architecturally, the building rises naturally from its premier location at 13 - 15 Chairlift Avenue, with the sparkling water views enriched by the building’s deliberate curvilinear sculptural form.  

Featuring just eight, three-bedroom homes, four of which boast outdoor pools and with two pinnacle two-storey penthouses, Prominence sold the first four homes in quick succession when it first launched to the market.  

The remaining four were deliberately held back from the market until the project reached completion, given the unique architectural design and quality of the residences – one of which has already transacted after just one week on the market, underpinning the demand for completed, luxury  residences of this exceptional quality.  

The remaining three properties are now available for expressions of interest, ranging from 206sqm – 379sqm and starting from $3.445 million.  

Todd Mould, director of MAYD Group said the decision to purchase the penthouse was made easy by the collaboration of Plus Architecture, Mim Design and Lead Design Group.  

“We knew we wanted to push ourselves creatively and architecturally with Prominence so we invested heavily in the design team. Working with the likes of Plus, Mim and Lead has meant the  residences are even more breathtaking than we imagined.  

“To be able to soon call Prominence my own home is really special and underpins the passion and  love I have for this incredible project.”  

Carly Cottam, director of MOTIV Property Group, said the strong sales seen to-date at Prominence  underpinned the market demand for a level of luxury at Mermaid Beach that had until now, had not been tested in the market at such a boutique scale.  

“Prominence is unlike any other new development in Mermaid Beach. With six different floor plans for  just eight residences, two incredible double-storey residences and a stellar design team that brings the best of Australian design and architecture under one roof, each residence really is a bespoke masterpiece.  

“We knew from the outset that the materiality and quality of the project would speak to purchasers  more than a render ever could, so this final developer’s release has been purposefully held back from  the market until purchasers could see and feel the properties for themselves.  

With five of the eight residences now sold, these remaining properties represented a rare opportunity  to purchase a completed, brand new, architecturally-designed residence in Mermaid Beach in a truly bespoke development.”  

Danny Juric, director at Plus Architecture said every inch of Prominence had been carefully created to coherently work together as one. 

“The way the slab shape has been designed to deliberately rise from the curve to its peak captures  Mermaid Beach’s idyllic views effortlessly. Vertical screens also reflect this movement and in doing so,  create subtle curvatures to soften the exterior.  

“Each of the residences has been thoughtfully designed to allow an influx of sunlight whilst  presenting residents with unimpeded views.” 

Mim Fanning, director of Mim Design said the interiors expanded on the “ever changing notion of  water” and were inspired by the undulating presence of the shoreline.  

“The architectural form, inspired by the energetics of a wave and its curves, captures the exhilaration,  the movement, and the dynamic nature of the ocean.  

“Intriguingly, this motion of wave carves more insular moments within its landscape, providing a safe  haven from the very thing that defined it. 

“Using this juxtaposition; the architectural form demonstrates the drama of the ocean, whilst the  interior design reflects the more meditative moments found within the ocean and its surrounding  shoreline. 

“Prominence is imbued with the dynamism and meditative moments found within the ocean to bring  about a feeling of restoration and invigoration.  

“One of the best and most unique features of Prominence is the large spatial planning, offering an expansive kitchen, living, dining and bar zone. The bedrooms are generous and kept separate from the habitable areas.” 

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