Why buyers and developers still favour Broadbeach

Market Insights
2 years ago
3 minutes

Another prime Broadbeach site has been brought to market by GV Property Group. The DA approved 9-11 Armrick Avenue sits just opposite the Broadbeach Bowls Club. The location, with a park across the street and plenty of surrounding dining and entertainment, is only a 200m stroll to the sand. 

With little slowdown in developer and property buyer interest in Broadbeach, it will be no surprise if this blue-chip site is snapped up quickly. But why is Broadbeach still so popular with developers and buyers, both local and international? 


Broadbeach and surrounds 

Image courtesy of GV Property Group

Antonio Mercuri, Principal of GV Property Group, states, “The location is magic. It sits beside a beachfront parkland and offers a village beachside lifestyle whilst being in the centre of the mini coastal city.” 

As a resident of Broadbeach, Pacific Fair, Gold Coast’s ultimate shopping and dining hub and Queensland’s largest shopping centre, is just a few kilometres down the road. Looking for entertainment? Just 1.5km from the site is The Star Casino and Gold Coast Convention Centre.

A suburb for everyone 


Queensland’s population is rapidly growing. With an enviable coastal lifestyle, it is no wonder Australians are flocking to the Gold Coast. With more and more people migrating to the oceanside city, the demand for new property in Broadbeach is also rising. 

“Broadbeach is a suburb for everyone,” says Antonio. “Depth in the market is widespread with owner-occupiers, downsizers, weekend property, and investors alike.” 


Successful development projects 

Image courtesy of GV Property Group

Beyond its beautiful surroundings, Broadbeach boasts a recent track record of successfully delivered projects by reputable, local developers. Spyre Group, Andrews Projects, Mosaic Property Group and Morris Property Group are just some of the household names who have completed quality developments in the glittering suburb over the last couple of years.

And it’s not just local developers who have noticed the suburb’s potential. Interstate developers such as Little Projects and Far East Consortium have recognised the value of Broadbeach, with the former about to launch their third project within the last five years. 

Todd Matheson, Director of Pezet Matheson, spoke to us about Broadbeach buyer sentiment. Pezet Matheson is the team behind the sell-out of Signature, Little Project’s first foray into Broadbeach. 

Todd says buyer enquiry remains strong for the suburb. “We’ve actually seen a resurgence in buyer interest for generous, ‘liveable’ two-bedroom apartments,” Todd explains. “We even have buyers enquiring on sold-out projects.” The Pezet Matheson team are very familiar with this approver project, having already amassed a database of interested punters for future apartments in Broadbeach. 

The current DA, approved by URBIS, is set to have 84 apartments over 22 levels with a rooftop terrace and ample parking space. Designed by Rothelowman architects, its landscape vision exudes coastal opulence, with draping greenery and earth tones and textures to reflect the Broadbeach scape. Add the perfect location to the mix and 9-11 Armrick Avenue is bound to be another successful addition to the suburb. The site is being sold via ‘Expressions of Interest’ closing 20th of June 2022. 

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Header image courtesy of GV Property Group.