Abadeen hits $50 million sales milestone as construction begins on Prahran’s Grandview

Melbourne developer Abadeen has recorded more than $50 million in sales within six months at its prestige Prahran East development, Grandview, marking a strong endorsement of design-led, boutique apartment living in the inner city. 

The sales milestone coincides with ANZ’s confirmation as project funder, with construction now underway at the High Street address and completion targeted for early 2027. 

A collaboration between architecture studio Carr, builder Manresa, and landscape architect Acre, the development comprises 23 luxury residences in one of Melbourne’s most refined inner-city pockets.

Grandview’s success is rooted in the vision of Andrew Leoncelli, managing director of Abadeen Victoria, who sourced and secured the site before shaping the concept and design direction. 

Drawing on his extensive residential sales career, Andrew recognised the site’s exceptional potential, particularly the 100-year-old smooth-barked Apple Myrtle gum tree that defines the building’s architectural identity. 

Leonard Teplin, director at Marshall White, said Andrew’s background gave him unique insight into what would resonate with buyers.

“From day one, Andrew saw the tree as the soul of the site," Leonard said.

"Rather than design around it, he and Carr crafted a gentle curved form that draws nature deep into the living experience.

"Generous residences now sit in harmony with their surroundings, capturing remarkable city views while preserving the charm and rhythm of the heritage streetscape." 

Andrew Leoncelli noted that the market is starved of high-quality apartments in the locations Melburnians genuinely want to live, particularly those rare sites that retain historic character and the essence of Prahran’s earliest days.

"These are homes with expansive views, considered proportions and design that honour both the site and its surroundings," Andrew said.

"Grandview offers a rare opportunity to live in a home that feels connected, considered and enduring.”

Designed by award-winning architecture studio Carr, Grandview features a sculptural curved form that maximises natural light and frames expansive outlooks. 

The architecture balances presence with restraint, expressed through refined materials and timeless detailing.

The building comprises a collection of generously proportioned two- and three-bedroom residences, featuring three-metre ceilings, wide corridors, and carefully layered lighting.

The project’s future-focused approach includes a 7.5-star NatHERS rating, electric vehicle readiness, on-site rainwater harvesting, and thoughtfully considered communal spaces to support long-term, sustainable living.

Set on High Street in Prahran, Grandview allows residents to enjoy its thoughtfully designed homes while remaining within easy reach of the suburb’s vibrant offerings.

Expected buyers include empty nesters seeking larger-than-average apartments without compromising on quality, as well as professional singles drawn to brand new, design-led living with the assurance of 24-hour security and future-ready amenities. 

Further elevating the resident experience, Carr will offer tailored styling services for purchasers wishing to complete their interiors in keeping with the development’s considered design intent.

With funding secured, construction underway and strong sales momentum already achieved, Grandview stands as a clear demonstration of Abadeen’s ability to deliver high-quality, design-led residential projects in Melbourne’s most desirable locations. 

As the developer continues to expand its footprint across the city, the Prahran project reinforces Abadeen’s growing reputation for creating enduring homes backed by experienced teams and disciplined execution.

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