An Apartment Focused On Alchemy

Market Insights
8 years ago
2 minutes

There are many facets to an apartment development that are needed in order for them to succeed: location, design and affordability. 

Alchemy, located in Redfern, as the name suggests, has combined them all, therefore it is no surprise that the interest since it has launched has skyrocketed.

Alchemy, a boutique development of only 19 residences, has been uniquely crafted to echo the building’s past while delivering an artistic new expression of inner city living inspired by New York’s Upper West Side.

Located in the heart of one of Sydney’s most aspirational postcodes, it is not only the location of Redfern that transcends curiosity, but rather the lifestyle as well.

Positioned directly within Redfern Village, residents will have access to a variety of supermarkets, cafes and restaurants, as well as Redfern station.

“Redfern is rapidly changing and residents are noticeably enjoying its revival,” said Kristian Nelson-Marshall, Director & Licensee-In-Charge of LJ Hooker Inner City Projects, “as one of Sydney’s oldest suburbs, it's home to some excellent historic architecture, edgy renovations and a lively food, wine and arts scene.”

“It’s becoming an urban hotspot that’s transforming into a favoured destination for young professionals, downsizers, artists and urbanites.”

“First time investors that understand the strong capital growth of the area, as well as traditional owner occupiers looking for a central location and lifestyle, have surfaced as strong points of interest.”

Alchemy draws on elements of the old to pave the way for the future. A landmark building revived and re-imagined by award-winning architects SHED gives Alchemy a sense of place and a link to the past. 

SHED architects and design studio Morris Selvatico have created a boutique collection of studio suites and bespoke residences, characterised by honed stone, oak floors and custom finishes.

“We believe that taking an intimate approach to design allows for a cohesive and considered way to cater for the requirements of the targeted demographic,” said Lorena Selvatico, Director of Morris Selvatico.

“Without this approach we don’t feel we would have been able to excite the market in a way that allows them to feel their aesthetic needs have been considered along with standard functionality.”

Available with a choice of two carefully curated interior schemes, the Urban is richly glamorous with a dark, dramatic palette featuring concrete-coloured stone and aged timber to create an effortlessly elegant mood. 

Alchemy will not last long, to secure your next dream apartment, click here to enquire.