Aurora Melbourne

Market Insights
9 years ago
3 minutes

Melbourne's CBD is a lifestyle choice. Positioned right in the middle of almost any amenity you could imagine. The hustle and bustle of the CBD offers both a wide variety of choice for both day and night life, and if you need to escape, the Botanical Gardens is only a power-walk away. Specifically, the Aurora Melbourne development situated next to Melbourne Central is offering luxury and at over 250m high, you could be living in and above the clouds.

The age-old mantra, which is still very much valid today, is that property is all about location, location, location.

"Aurora Melbourne Central sits on an unparalleled location with all the convenience that truly matters at its doorstep, including a direct undergound connection to the rail network and Melbourne's largest retail precinct"

Developed by UEM Sunrise, occupiers will experience breathtaking views down Swanston St down to the tree-lined views of Melbourne's iconic St Kilda Rd.

Classified as a "unique expression of Melbourne's future", Aurora towering presence, and elegant and soft design is commanding interest within the market. 

“UEM Sunrise believes in the long-term economic and investment fundamentals of the Australian property market. As we continue our plans to expand strategically in the region, we will be actively on the look out for opportunities in Australia", said UEM Sunrise's managing director Anwar Syahrin Abdul Ajib.

"Take-up rate for the apartments, which have exceeded 95 per cent in just over two and a half weeks, have been breathtaking and beaten all expectations" he said.

Coupled with individual and resident-only amenities, it has been named "a rare opportunity, and a once-in-a-lifetime chance to experience a new paradigm in urban living".

Aurora has been overwhelmed by both sales and enquires - enforcing the belief that people pay for quality.

"Sales have been very pleasing with over 95% of the apartments in the development sold in just two and a half weeks during an exclusive preview launch..."

"...the development has one of the most generous residents-only facilities at over 3,500sm.  All residential units have natural lighting in the living room and all bedrooms - there are no saddleback nor borrowed lights to any of the bedrooms, which is a result of highly intelligent spatial planning."

"Construction is targeted to start in the second quarter of 2015 and we're currently in the process of selecting a tier-one builder" said UEM Sunrise Chief Operating Office, Raymond Cheah.

“Our second project in Melbourne, The Conservatory, is likely to generate similar levels of interest given the formidable experience and reputation UEM Sunrise has in developing high-quality apartments. It’s located on Mackenzie Street with premium views over Carlton Gardens. Marketing for this development is expected to start in the 2nd quarter of 2015", he continued. 

For more information on UEM Sunrise's Aurora, click here.