Details matter at FOCUS Melbourne

Market Insights
5 years ago
3 minutes

When you’re looking for a place to live, details matter. And nobody thinks of the details quite like Melbourne developer Central Equity. Creating apartments for over 30 years, the company imbues all their projects with exceptional attention to detail and none more so than their brand new Southbank development – FOCUS Melbourne.


“When you step inside our apartments, you’ll notice they have a terrific sense of space,” says the head of Product Design Ian Carkeek. With 2.7m high ceilings and floor-to-ceiling windows, the open plan layouts are truly spacious, family-sized apartments. “And, importantly, all those windows are double-glazed,” Carkeek continues. “Which means better energy efficiency, lower bills and better acoustic properties.”


Acoustics are essential in apartment living. “We have an acoustic engineer involved from day one in all our apartment designs,” says Carkeek. “Which means when you move in you won’t hear people moving in next door, and you won’t hear people moving around in the apartment above you – all details that matter.”

Continuing in Central Equity’s guiding principle that every detail matters, each of the 1, 2 and 3 bedroom apartment offerings features quality fittings, such as Miele cookware and German tapware with a fifteen-year warranty, so that you benefit from Central Equity’s commitment to quality even after your purchase is complete.


The residents-only facilities are a wonderful study in premium design principles. Swimming in the glass-roof indoor pool will be a decadent experience while the inclusion of a gym means you can work out at your leisure. Afterwards, unwind in the sauna or spend an evening watching movies in the spacious theatre.


The residents’ lounge includes a kitchen and dining area and flows onto a landscaped terrace complete with BBQ facilities. These spaces allow you to entertain your friends and family effortlessly.


Located in Southbank, FOCUS Melbourne will place you in the centre of the action. Not only will you have access to culinary delights along the Southbank riverfront and an abundance of retail outlets in the CBD, you will also be in the middle of the Arts Precinct.

The Southbank Arts Precinct is being rejuvenated, with a spend of up to $1billion. The Andrews Government has plans to turn the site of the Carlton & United Breweries building in Southbank into a world-leading contemporary gallery. Located near the Arts Centre and National Gallery of Victoria, the hub will include open space (almost as large as the MCG) with new cafés, bars and restaurants, as well as live music areas.


FOCUS Melbourne grants you access to all this and more. The Domain Precinct is within walking distance, where you can wander among the established Moreton Bay fig trees at the Royal Botanic Gardens or catch a live performance at the Sidney Myer Music Bowl.

Convenient and connected, it’s just a short walk to the tram stop where you travel to South Melbourne village or head into the city and get to know Australia’s cultural capital.

Perfect for both families and city professionals, these new apartments offer exceptional space and value. Qualifying owner-occupiers will save from $20,000 up to $54,000 in Stamp Duty.*

Experience the FOCUS Melbourne range September 13-16 at the Pre-Launch Sales Event, with fully interactive displays and a behind-the-scenes look at this new apartment range. Bookings essential.

Enquire here to find out more.

*Owner-occupiers only, please visit for qualifying criteria.

Please note: FOCUS Melbourne images are artist’s impressions only showing indicative views