Elevating residents’ amenities to an art form - Blue Earth Group’s Anthem raises the bar for apartment living

Market Insights
3 years ago
3 minutes

With so many apartment developments being built around Melbourne, purchasers are now looking for extra perks beyond their four walls when selecting their next property. Referred to as residents’ amenities, many apartment developments are offering a myriad of exclusive amenities for their residents - from swimming pools to on-site movie theatres. 

“The best off-the-plan apartment amenities are currently going through a massive shift,” explains Matthew Pennacchia of Blue Earth Group. “Amazing finishes are the cornerstone to a great development, but alone, they’re no longer enough to blow people away,” he continues.

Blue Earth Group’s Anthem, centrally located in Essendon, is raising the bar for 21st Century apartment living. In addition to the architecturally designed, luxury appointed apartments in the heart of an enviable suburb, the development also offers lavish amenities for the perfect lifestyle package. Few other apartment developments offer a communal garden and in-house movie theatre - with Anthem, we offer these and so much more. We wanted to raise the bar in premium amenity offerings,” explains Matthew.


A complete, contemporary lifestyle package, Anthem presents a techno gym, yoga studio, spa, steam room, sauna, salon, co-working lounge, games room, arcade, golf simulator, private dining and kitchen, movie theatre, retreat garden, central garden and a greenhouse garden.

The team behind the development has considered every contemporary convenience. “We wanted to meet the needs of the modern, highly connected resident. For instance, we know most people take advantage of online delivery services but face a hiccup if they’re not home to receive them. Our on-site click and collect delivery service offers a secure parcel drop-off room. The dedicated space also has a freezer and chiller to keep your perishables fresh if you’re not home to receive your package,” Matthew comments. 

He continues, “there’s also an area for dry-cleaning. Residents can leave their clothes in the dry-cleaning closet for the dry-cleaners to pick up. Once cleaned, they will return the clothing to the on-site dry-cleaning closet, ready for the residents.”


In response to the changing work needs, Blue Earth Group is also offering dedicated co-working spaces at Anthem - perfect for residents who work from home or those running their own business. “As people spend more and more time working remotely, we understand how their relationship with their home changes - this was the driving factor in designing a functional space for working,” Matthew says. Despite being on-site, Anthem’s dedicated co-working space demarcates the boundaries between ‘home’ and ‘work’ - offering residents clear environments for professional and personal space. 

The development is also future-proofed against advancements in technology. “Anthem offers electric car charging stations in the secure basement car park. There are communal stations as standard but if the purchaser would like, we can also upgrade their personal car park to include electric charging capabilities,” Matthew explains. 

He continues, “the infrastructure has been built to allow for private car charging if the purchaser decides to add it in the future - this level of flexibility future-proofs the purchasers’ investment and is an extremely rare offering.” 

In addition to these luxuries, Anthem also offers a host of 5-star hotel-style services including a building app concierge, smart apartments, car wash, as well as number plate and fingerprint recognition for added security. “We’ve considered every amenity need for our residents with an aim to offer a lifestyle of comfort and convenience,” Matthew explains. For more information on Anthem, click here.