Finrose breaks ground in Lane Cove - and the suburb is taking notice

AT A GLANCE: 

• Developer & Builder: Traders In Purple
• Architect: Plus Studio
• Landscape Architect: Land and Form
• Address: 2-10 Finlayson Street, Lane Cove, NSW
• No of Homes in Development: 48

Lane Cove sits just 15 minutes from the Sydney CBD but it operates on an entirely different frequency. Tree-lined streets, a thriving village centre, waterways and bushland on three sides - it's the kind of suburb that people discover once and spend the rest of their lives trying to get back to. Finrose, now under construction on Finlayson Street, in the heart of Lane Cove, provides many reasons to stop looking and settle in for a life of luxurious comfort.

Finrose has officially marked the commencement of construction with a groundbreaking ceremony - a milestone celebrated with several purchasers, excited to be part of the journey right from the beginning. Having broken the Lane Cove apartment record with the $5.5 million sale of one of two penthouses, the question for anyone considering Finrose is not whether to buy, but how long to wait.

“We've been genuinely moved by the response to Finrose from the Lane Cove community,” said Traders In Purple development director Emma Ellis.

“The majority of our buyers are long-term Lane Cove locals who love the village atmosphere and recognise that the beautiful design, location and lifestyle that Finrose offers are extremely rare to find.”

A suburb that keeps its people

Lane Cove has a particular quality that’s hard to manufacture. It’s the kind of place where people arrive for a season and stay for decades - drawn in by the village feel, The Canopy just across the road from Finrose, the aquatic centre, independent shops and cafes, and the sense that everyone here has quietly figured something out about how to live well.

What’s interesting about Finrose is who’s buying. The majority of purchasers so far are making a lateral move - not leaving Lane Cove, just trading a larger home for something more considered. The convenience is a draw, but so is the idea of a home that does more with less: less maintenance, less superfluous space, more time for everything else.

“Lane Cove has always attracted people who value community,” said Emma, noting that several buyers are making the move from the inner-west, in search of a similar village vibe.

“What we’re seeing at Finrose is that those same people are ready for a different kind of home that gives them back time, without asking them to give up the neighbourhood they love.” 

What's happening next door

Lane Cove isn’t standing still. The redevelopment of St Andrew’s Anglican Church to create 48 beautifully designed apartments and a new 400-seat auditorium for ministry and community use speaks to Traders In Purple’s commitment to building the social infrastructure that supports connection and community. It’s what they’ve been doing for more than two decades - building homes and communities that bring a sense of joy and belonging.

Residences with refined simplicity

Finrose offers a limited collection of 48 light-filled two- and three-bedroom residences - now selling - designed by Plus Studio, with architecture that draws inspiration from the natural sandstone and tree canopy that is such a treasured feature of Lane Cove.

Homes are predominantly north-facing, with cross-flow ventilation, generous balconies, and interiors finished in natural stone and timber. The material palette is warm, considered, and built to last.

With construction by Traders In Purple’s own in-house construction team now underway, completion is expected in 2028. Two-bedroom homes are priced from $2,095,000, with three-bedroom residences from $2,995,000. 

The Display Gallery is open

Located just 150m from Finrose’s site, the Finrose Display Gallery at The Village Shopping Centre on Burns Bay Road, opposite Harris Farm, offers a foretaste of what off-the-plan buyers can expect in their finished home - a true-to-scale apartment kitchen, ensuite bathroom, and bedroom to walk through, touch, and experience before committing. It's a genuinely helpful way to understand what Finrose will feel like to live in.

“We’ve always believed that people make better decisions when they can experience the quality in person and begin to imagine actually living in their Finrose apartment,” said Emma.  

“The Display Gallery is our way of making that possible, and the feedback from people who’ve visited has been overwhelmingly positive.”

The Display Gallery is open daily from 10 am to 4 pm, Shop 9, at the back of The Village Shopping Centre, 43-45 Burns Bay Road, Lane Cove.

Learn more or enquire about Finrose here.