Frank & Signature return to New Farm's Oxlade Drive - this time with Melbourne architect

The partnership behind Della ROSA returns to Oxlade Drive with architects Studio Kennon, marking the Melbourne studio's Queensland residential debut.

Frank Developments and Signature Property Partners have unveiled Bel Air, their second project on Oxlade Drive, New Farm and fourth project together, introducing a reimagined design by Melbourne-based architects Studio Kennon, marking their first residential project in Queensland. 

The announcement follows the completion of Della ROSA in 2025 - the joint venture's first project on Oxlade Drive, which sold out and delivered a suburb record for off-river apartment sales at $30,000 per square metre.

Bel Air continues that story with a bolder ambition and a new creative partner to match it, part of a broader portfolio spanning Brisbane and the Gold Coast. Frank Developments alone carries a $1.85 billion pipeline, underlining the scale of commitment the team brings to the city's most sought-after addresses. 

"Sites like this are becoming increasingly rare," said Frank Developments founder and managing director, Frank Licastro.

"It has taken us eighteen months to bring this together, and that alone speaks to how tightly held the upper end of Oxlade Drive has become.

"To be delivering our second project on this street, with the same family and team behind it, makes this one particularly meaningful." 

The partners turned to Studio Kennon, the award-winning Melbourne studio known for architecture that fosters deep connection to people and place. Their work interrogates memory, identity and belonging through the finest details, and Bel Air marks their first residential project in Queensland.

“Placing total trust in Studio Kennon’s creative direction allowed us to move beyond the constraints of the original approval and design something truly exceptional," said Joe Licastro, founder and managing director of Signature Property Partners.

"This partnership has infused the project with a sense of sculptural permanence, characterised by high-end materiality and a form that breathes in harmony with its surroundings."

Studio Kennon's design for Bel Air is rooted in sensitivity to the area and site. The name itself signals that intent: ‘Bel Air’ is retained from the original building that currently occupies the site, a commitment to honouring the heritage character of the site and street. Every material, detail, and spatial decision flows from that same instinct: to create an environment that resonates long after first impression. New Farm provided rich creative territory.

Bel Air is proposed as a five-storey building across a 1,518m² site with 30.2 metres of frontage to Oxlade Drive. The 21 residences span two, three, and four bedroom configurations, a deliberate response to the market's shift toward smaller, more refined stock in premium locations. Two levels of basement parking provide 71 car spaces and 30 bicycle parks. 

The building is crowned by a rooftop terrace with pool, sauna, and BBQ, a shared amenity scaled to the intimacy of the collection. The design is guided by passive performance principles: cross-ventilation through considered layouts, shading devices calibrated to Brisbane's solar angles, and deep ground-level planting that connects the building to its landscape and streetscape.

For Studio Kennon, the project was an opportunity they moved toward with purpose. 

“We are attracted to locations across Australia that present the best opportunity to show our craft," said Studio Kennon director Pete Kennon.

"Bel Air is generously appointed and sits within our mandate to design for best in class. 

"We're thrilled to have the opportunity to bring our body of knowledge to the luxury property sector in Brisbane and collaborate with an exciting and market leading team within Frank and Signature.”

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