Glen Waverley’s highly anticipated ‘Galleria’ apartment project, which first drew media attention due to its unique marketing strategy of asking prospective purchasers to deposit $2,500 in order to secure their spot at the launch, has sold over 220 apartments in 48 hours, cementing the development’s status as one of the area’s most in-demand new projects.
Developed by Australia Nan Xin and architecturally designed by Plus Architecture – whom also designed the interiors – Galleria’s dedication to luxury design and quality materials is a key point of difference and one of the elements which helped to secure such strong sales demand.
With Glen Waverley’s property market consisting predominantly of established homes that frequently achieve over $1million at auction, Galleria has provided purchasers the same level of quality and design found in an established dwelling.
Plus Architecture’s Senior Interior Designer, Narelle Cuthbert, said the vision behind Galleria’s design was to bring an element of South Yarra to Glen Waverley providing the same level of luxury and style that the target market is accustomed to in order for them to wholeheartedly accept the idea of apartment living.
“Our goal with Galleria was to accentuate light and dark tones and allow residents a choice of colour schemes, ensuring each apartment breathed luxury in every way through the clever use of opulent interior details such as antique bronze or rose gold accents.
“The antique bronze details and luxurious dark flooring throughout the interiors, along with the unique aesthetic of duck-egg blue tiles and feature rose gold grouting to the bathrooms, help reference the building’s sense of high fashion, with metallic finishes adding a modern twist,” Cuthbert said.
“Galleria’s interiors embrace leading-edge technology and lavish style, providing incomparable apartment living for the Glen Waverley area.
“The one and two bedroom apartments cater for a range of buyers and feature abundant storage, with a shoe and linen cupboard smartly tucked away next to the apartment entry.
“An optional island bench provides additional storage and creates a meal area, while a study nook with an optional desk caters for students and professionals with Galleria conveniently located in a number of coveted school zones and just a short walk from Glen Waverley Secondary College,” Cuthbert said.Taking the form of a cluster of buildings, the looping ‘figure eight’ form of Galleria features sinuous curves that interconnect, creating a dialogue between buildings and eliminating sharp edges for a more rounded, curvilinear effect.
The semicircular lobby area features curved forms to mirror the building’s exterior while concealed mailboxes, a faceted bronze mirror, a chandelier and marble colours provide residents with a sense of opulence as soon as they arrive home.
Project manager, Pomeroy Pacific reported they had signed contracts on 58 of the ‘Galleria’ apartments by 9am and by 10am, 107 apartments had sold stickers, with the clever design of the project a major driver of the quick sell-out success.
“We knew that the luxurious style and South Yarra feel of Galleria would be a draw card for potential buyers so were not surprised with the weekend’s impressive turn out.
“Buyers were looking for that feeling of opulence and inner-city living offered by Galleria, combined with access to the excellent amenities including transport, retail, health and education facilities that are found in the Glen Waverley area”, said Senior Development Manager Luke O’Grady.
Galleria’s success follows the record-breaking sell out of a neighbouring tower, also sold by real estate agent Castran in August 2012, which completely sold out in less than 24 hours.