Jewel Private Residences launches new display apartments as buyers opt for ready-furnished homes

AT A GLANCE: 

• Developer: AW Holding Group
• Address: 36 Old Burleigh Road, Surfers Paradise, QLD 4217 
• No. of Residences: Jewel Sapphire Collection (North Tower) - 232 Apartments; Jewel Diamond Collection (South Tower) - 108 Apartments 
• Estimated Completion Date: Completed and move-in ready

Jewel Private Residences has unveiled three newly completed display apartments within its Diamond Tower, giving buyers their clearest look yet at what fully furnished, move-in-ready living looks like at this absolute beachfront address.

The Gold Coast development is completed and ready to move into now, with the new displays arriving as demand grows for homes that come finished, furnished, and ready to enjoy from day one.

Three display apartments, three ways to live

Each display apartment shows a different side of Diamond Tower living. On Level 20, a two-bedroom home spans 144 sqm, with both bedrooms and the living area opening onto a 31 sqm balcony. On Level 29, a 177 sqm three-bedroom residence has a 32 sqm balcony running off every bedroom and the main living space, framing panoramic beachfront views.

The largest of the three, on Level 15, was curated by luxury design firm Sovereign Interiors. It offers 262 sqm of internal and external space across three bedrooms (each with an ensuite), a powder room, a study, and a 57 sqm wraparound balcony – a scale that reinforces its appeal as a premium family home.

Vice President of AW Jewel, Yutao Li, said the new display apartments were carefully curated to reflect the expectations of today’s luxury buyer.

“These new display residences showcase not only the exceptional design and scale of the Jewel Private Residences Diamond Tower apartments, but also the lifestyle ease that comes with a fully furnished, turnkey offering,” Yutao said.

“We are responding directly to buyer demand by presenting apartments that demonstrate how seamlessly residents can transition into life at Jewel, with every detail thoughtfully considered.”

Why buyers are choosing turnkey

Interstate and international buyers are driving much of the demand at Jewel Private Residences, opting for beachfront apartments they can walk into and start living in immediately, rather than managing furniture, styling, and fit-out themselves.

Recent Diamond Tower three-bedroom sales between $6.1 million and $6.4 million reflect how much appetite remains for Jewel’s completed, high-end residences, alongside tightening availability.

Managing director of TOTAL Property Group, Adrian Parsons, said the shift reflects a broader change in what prestige buyers now prioritise.

“We’re seeing demand extend well beyond traditional holiday-home buyers, with a growing cohort of local owner-occupiers and downsizers recognising the appeal of a completed, beachfront residence that offers both luxury and ease of living,” said Adrian.

“For many of these buyers, it’s about simplifying their lifestyle without compromising on quality, moving into a fully realised home in a premium location, with space, service, and design already resolved.

“What sets Jewel apart is the ability to secure a completed, absolute beachfront residence of this calibre and walk straight into a professionally designed home, delivering a true end-to-end luxury living experience from day one.”

Life at Jewel

Jewel’s Diamond Tower sits alongside The Langham, Gold Coast. As a resident of the tower, you will have access to The Langham’s five-star amenities, including an indoor magnesium pool, state-of-the-art health and wellness facilities, and dining at your choice of Palm Court or T’ang Court, complemented by a dedicated residential concierge.

It’s this pairing of a completed, absolute beachfront address with five-star hotel-style service that’s reshaping what luxury coastal living looks like on the Gold Coast.

What’s more, the area around Jewel continues to build on its own momentum, with new residential and hospitality developments, upgraded dining, retail, and wellness options adding to its drawcard. Ongoing infrastructure investment around this area of the Gold Coast is keeping the stretch between Broadbeach and Surfers Paradise feeling fresh and increasingly sought-after.

The two-bedroom homes in Jewel Private Residences’ Diamond Collection start from $3.2 million for a 143 sqm floorplan, while three-bedroom residences are priced from $4.71 million for a 168 sqm home.

The Sales Gallery, on the corner of Old Burleigh and Wharf Roads, is open daily from 9 am to 5 pm, with private appointments available by contacting TOTAL Property Group.

Homes are completed and ready to move into now. Click here to learn more or to enquire about Jewel Private Residences.