Gold Coast developer secures $250M in sales

Gold Coast based developer Aniko Group has secured more than $250 million in apartment sales at its $2.5 billion development, The Landmark, in Mermaid Beach. Over 175 of the 240 residences in the project’s first tower were sold during an impressive pre-launch campaign and its official launch last month.

This strong result sees the first tower now approximately 75% sold, underscoring the growing demand for high-end residential offerings in South East Queensland, particularly with scale, location, and delivery certainty.

The buyer profile is diverse, comprising owner-occupiers, investors, and lifestyle-driven purchasers. While local demand from the Gold Coast and Brisbane continues to lead sales, there is also rising interest from Melbourne, Sydney, and parts of Asia. However, interstate and offshore activity remains secondary to the robust uptake from local buyers.

Founder and managing director George Mastrocostas said the early momentum affirms both the strength of the local market and the project’s architectural and lifestyle appeal. 

“This is a landmark in every sense of the word – scale, quality, and vision,” said George. 

“To achieve over $250 million in sales this quickly speaks to the pent-up demand for integrated projects that offer design excellence, amenity, and confidence in delivery.  

“We’re seeing strong engagement from buyers who want to secure product at the top end of the market without compromising on location or lifestyle.” 

Sales and marketing director Peter Malady said the result was one of the strongest seen on the Gold Coast since the COVID-driven property boom. 

“We knew there was genuine depth in the market, but this level of demand has exceeded even our expectations,” said Peter. 

“Achieving this volume of sales puts The Landmark in rare company; it’s one of the best absorption rates we’ve seen on the Coast in years. 

“What stands out is the clear appetite for quality when there’s delivery certainty, and it’s encouraging to see that momentum extending interstate and internationally too.” 

Designed by Plus Architecture, The Landmark will comprise four towers delivering a mix of luxury apartments, wellness, and commercial offerings, a curated dining precinct, and a 5-star hotel operated under a globally recognised brand. 

Tower One features a range of two- and three-bedroom residences with floor-to-ceiling glazing, dedicated study zones, high-spec finishes, and expansive balconies designed to maximise ocean, river, and hinterland views. 

When completed, The Landmark residents will have access to extensive amenities, including a lagoon pool, spa, sauna, Pilates studio, golf simulator, arcade, pickleball court, gymnasium, and private lounge spaces – creating what George calls “a vertical neighbourhood anchored by lifestyle.” 

Remaining residences in Tower One are priced from $1.395 million to $2.195 million, with apartments sold to date ranging between $1.3 million and $2.2 million. 

The strong sales result sets the foundation for the imminent launch of Tower Two, which Aniko will release later this year.

Located on Seaview Avenue, The Landmark is positioned within walking distance of Broadbeach, The Star Casino, and Pacific Fair, placing residents in one of the Gold Coast’s most amenity-rich precincts. 

As with all projects, Aniko Constructions – the group’s in-house building division – has redeployed its team from Hope Island, following the recent completion of 630 residences earlier this year, to deliver The Landmark. Mr Mastrocostas says having an internal construction team enables tighter control over cost, quality, and program execution at a time when delivery risk is front-of-mind across the industry.

The new state-of-the-art Experience Centre on the corner of Seaview Avenue and the Gold Coast Highway is now open, giving buyers their first look at Southeast Queensland’s largest mixed-use project. 

Stage One is now under construction and scheduled for completion in 2027/2028. 

For more off-the-plan property news, click here.