Limited edition homes in a quintessential Brighton address: Construction commenced

Market Insights
4 weeks ago
3 minutes


  • Developer: Upscale Property Group
  • Builder: Sinjen Building Group
  • Architect: Telha Clarke
  • Interior Design: Mim Design 
  • Landscape Architect: Paul Bangay
  • Number of Residences: 6
  • Estimated Completion Date: October 2025

Brighton’s prestigious residential scene is welcoming a boutique masterpiece of just six individually designed homes. Loller Street, brought forth by Upscale Property Group, epitomises an unprecedented level of sophistication and elegance for an off-the-plan apartment collection.

With a limited collection of just six residences, Loller Street fosters the essence of exclusive living in Brighton, brilliantly conceived by Melbourne’s very best in design: Mim Design, Telha Clarke, and Paul Bangay Garden Design.

The acclaimed Sinjen Building Group is tasked with the intricate craftsmanship of these unique homes. It is set to complete this exquisite project by October 2025.

Seamless indoor-outdoor living at Loller Street. Click here to learn more.


Six homes: One of one floorplans

Central to Loller Street’s allure is the dual-aspect apartments, bathed in natural light thanks to their floor-to-ceiling double-glazed windows. In a truly exclusive offering, each of the project’s six residences boasts its own unique floorplan, making each home one of a kind. Still, across all homes, interior spaces are nothing short of luxurious.

Kitchens and ensuites feature the resplendent Taj Mahal quartzite, renowned for its durability and aesthetic grace. Gourmets and culinary enthusiasts will delight in the kitchens fitted with high-end Gaggenau appliances and elegant Brodware tapware. A wine cellar and stunning fireplace wrapped in Krause brickwork add to the ambience, ensuring a cozy and inviting backdrop for residents.

Rest assured that the security of residents is paramount in the development’s design, with each apartment boasting an individual alarm system and extensive CCTV coverage across all communal areas.

Showstopping Taj Mahal Quartzite throughout kitchens in Loller Street. Click here to learn more.


Future-proofed living

Further elevating its commitment to a luxurious and modern lifestyle, sustainability features prominently in Loller Street’s design ethos, marked by a significant 6 kW rooftop solar photovoltaic system, an EV charger to each home, a rainwater harvesting scheme for water conservation, and an energy-efficient building design aiming for a minimum average NatHERS rating of 6.5 stars.

With a verdant garden adorned with textural sub-tropical plants, rich layering, and fragranced garden beds, natural beauty is the backdrop to this green development.

Verdant landscaping across Loller Street’s outdoor spaces. Click here to learn more.


Stroll to Brighton’s best

The strategic location of Loller Street affords residents convenience coupled with tranquillity, with Loller Street just three streets away from the hustle and bustle.

As a resident, you will be just a 15-minute walk from Brighton Beach and a five-minute stroll from the Middle Brighton station end of Church Street, offering a wealth of vibrant retail and a cool cafe culture.

Loller Street truly benefits from an enviable setting that provides both convenience and serenity, meaning you can leave the car at home and stroll to many fresh food providers, dining destinations, and all your favourite retail conveniences.

Come home to serene ensuites with opulent fixtures and fittings. Click here to learn more.

Beautifully blending sophisticated design, sustainability, and a quintessential Brighton address, Loller Street presents an extraordinary living proposition for owner-occupiers and downsizers alike. A residence at Loller Street transcends mere living spaces, offering a tranquil retreat steeped in elegance and comfort.

Two-, three-, and four-bedroom residences are selling, with two-bedrooms priced from $2,175,000.

Click here to explore this limited collection of one of one homes, now under construction.