LOUISE breaks ground – and the rules: Now over 80% sold!

AT A GLANCE: 

• Developer: Samuel Property
• Architect: Cera Stribley
• Number of Residences: 89
• Estimated Completion Date: Q2 2026
• Address: 8 Louise Street, Melbourne

In a market saturated with overdesigned towers and inflated price tags, LOUISE by Samuel Property is making a different kind of statement, one grounded in design clarity, livability, and genuine value.

Now rising proudly on Melbourne’s most iconic boulevard, LOUISE has officially reached Level 6, with construction progressing swiftly towards a Q2 2026 completion.

Behind the scenes, it’s all systems go. On the market, the response has been just as decisive: over 80% of residences are now sold.

What makes LOUISE so compelling? It’s not just architecture or amenity, it’s a deliberate resistance to the excess that’s come to define many off-the-plan offerings.

“We designed LOUISE for real life, not just the sales suite,” says Illan Samuel, director of Samuel Property.

“The amenity is thoughtful and usable, not excessive.

“The layouts are generous, the finishes are elevated, and the Owners Corporation fees reflect things residents will actually use.

“It’s everything you need, and nothing you don’t – at a price point that still makes sense.”

That pragmatism is elevated through the refined lens of Cera Stribley, whose architecture and interiors offer a timeless, sculptural elegance. With curated materials and smart proportions, every residence reflects a calm, confident design language that’s made to be lived in, not just looked at.

For Darren Blair, director of Blair Property Group, what stands out is the buyer sentiment.

“I’ve sat with every purchaser moving into LOUISE. They’re not just excited about the design or the finishes, they’re genuinely looking forward to being part of the building,” said Darren.

“That kind of response doesn’t happen by accident.”

A limited release of one-, two-, and three-bedroom apartments remains, along with the building’s penthouse – a rare opportunity with expansive views and elevated detail throughout.

In a landscape of projects competing for attention with oversized lobbies and sky-high owner corporation fees, LOUISE proves that intelligent design and honest value still have a place. And with construction well ahead and final homes now selling, that place won’t last long.

LOUISE is the smartest move on St Kilda Road. But not for much longer.

Two-bedroom options are priced from $769,000 to $1,215,000, while three-bedroom options range from $1,299,000 to $3,750,000. The Penthouse by LOUISE is available by request. 

Click here to learn more or to enquire about LOUISE.