Masscon drives Hurstville’s transformation with landmark Horizon

Hurstville is entering a new growth phase, with urban renewal and new developments transforming the suburb into a highly sought-after lifestyle and investment destination.

Located just 16 kilometres south of the Sydney CBD and anchored by a major transport interchange, Hurstville has long been a gateway to southern Sydney. 

Urban renewal projects across the precinct are reshaping the skyline and streetscape, with new residential developments and public domain upgrades enhancing the suburb’s liveability.

At the centre of this transformation is Horizon Hurstville, a major mixed-use residential development by ICIRT-rated builder-developer Masscon in collaboration with The One Collection. 

Located within the East Quarter Village precinct, Horizon Hurstville represents the exciting final chapter, a striking 19-storey tower, in the evolution of this landmark site.

The development comprises 179 apartments within an architecturally designed building, integrated with a full-line Woolworths supermarket, providing everyday convenience for residents and the surrounding community. 

The project has been designed by leading architectural practices DKO bringing contemporary design and thoughtful urban integration to the new precinct. 

The soon-to-open St Clair Lane Retail Laneway will also offer a curated mix of eateries, retail, and services.

Horizon, is positioned in an elevated location, allowing residences to enjoy expansive water views across Botany Bay and the Georges River alongside airport vistas and striking cityscapes, reinforcing the project’s lifestyle appeal and connection to the area’s surrounding landscape. 

Masscon founding director Charlie Ayoub, said the project reflects growing confidence in Hurstville as a place to live, invest and build long-term community.

“Any property purchase must represent good value and all purchases and investments must have financial gain, when identifying new projects, I always put myself in the buyers’ position and wouldn’t build apartments in locations I wouldn’t buy or live in.

"Horizon Hurstville represents this,” Charlie said. 

“Horizon Hurstville has been designed to complement the suburb’s character rather than change it. 

"Our goal is to deliver a high-quality residential precinct that integrates with the existing neighbourhood and supports the continued growth of the local community.”

All major arterial roads and highways intersect at Hurstville, and the suburb features a major rail and bus interchange, providing seamless access to Sydney CBD in just 19 minutes by rail.

A suburb in transformation and revitalisation Horizon Hurstville is emerging at a pivotal moment for the suburb. 

Long regarded as a cultural and dining hub, Hurstville is undergoing significant urban renewal and revitalisation, evolving into a more diverse, contemporary and connected community while retaining its rich multicultural identity.

Hurstville has evolved into a vibrant, multicultural suburb, attracting a diverse demographic, drawn by improved infrastructure, transport connectivity and lifestyle amenity. 

Buyers are recognising the value of living somewhere with established culture, exceptional food and strong connections to the CBD, airport and surrounding employment centres.

“Hurstville represents exceptional value for money in Sydney’s current apartment market,” said Michael Klevansky, CEO of LINK, who is managing sales for Horizon Hurstville.

“For both owner-occupiers and investors, buyers are increasingly recognising that they can secure a high-quality new apartment in a well-connected, amenity-rich suburb like Hurstville, often for significantly less than comparable properties in inner-city locations.

“In many cases, purchasers are paying hundreds of thousands of dollars more for similar apartments in suburbs such as Zetland or Burwood. 

"Hurstville offers the same connectivity, lifestyle and convenience, but at a price point that still represents genuine value in the Sydney market.”

Residents benefit from being within walking distance of Hurstville’s transport hub - only 19 minutes on an express train to the CBD, Westfield shopping centre, dining precincts and community facilities, while also enjoying new residential amenities.

Currently under construction, Horizon Hurstville has already recorded strong buyer demand, with 95 of the 179 apartments sold, and is scheduled for completion Q4 2026.

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