Premium Bayside living at Pure Hampton

Market Insights
6 years ago
4 minutes

Construction has now commenced on Pure Hampton, the new boutique development arriving on the Bayside scene in Hampton, with completion planned for the end of 2018. With 70% of apartments already sold, and the final 5 expected to sell fast, this is the final opportunity to take advantage of the off-the-plan stamp duty savings.

By visiting the display suite, which will soon be closing at the end of April, you’ll get a taste for the sophisticated lifestyle on offer. You’ll also become acquainted with the enviable location, just 200 metres from the beach and moments from the best of Hampton’s sought-after lifestyle amenities.

Pure Hampton is a four-storey development by developer Alpha 14 Property Group, who specialises in delivering higher quality residential developments in Melbourne’s favourite neighbourhoods. With Pure Hampton comprising only 26 boutique residences, each of the one, two and three bedroom apartments has been designed with the owner occupier in mind.


Award-winning integrated architecture and interior design practice Plus Architecture has ensured that all residents will enjoy oversized living spaces and quality interior design. Buyers also have the option of working with Pure Hampton’s design team to combine two or more apartments to create a larger apartment of over 150 square metres.

Director of Ausin Group, Brad McMahon, commented, “Local owner occupiers, particularly those seeking to downsize, recognise the value of being able to combine apartments and customise layout features to suit their lifestyles – and they love the location!”

Inside, Pure Hampton layouts are designed to optimise natural light and outlooks with full-height glazing in living areas opening to terraces. The interiors are composed of a natural colour palette, featuring stone and timber elements and warm tones as a reminder of Pure Hampton’s exclusive beachside setting. All residents will enjoy the aesthetic benefits of bespoke European oak flooring through the living areas.


Lead architect Ian Briggs said Pure Hampton was designed as a meeting place of sophisticated urbanism and beachside living. “We wanted to set a level of sophistication in materials and design that reminds you of the tones and textures of the beach, rather than making it overtly beachy.”

Pure Hampton’s elegant kitchens form part of the relaxed and refined open plan living spaces at the heart of each layout. Natural finishes include light marble-style stone benchtops and splashbacks, and 2pac light timber laminate joinery. Coupled with exceptional fixtures such as the Miele stainless-steel gas cooktops, multifunction ovens and concealed rangehoods, this is truly a culinary heaven.

The bathrooms were designed as peaceful retreats for pampering and polishing. The luxurious shower or freestanding bath, large vanities with extra storage, and stylish oval mirrors ensure the bathroom experience is seamlessly pleasant.


Beyond the development’s green site on the corner of Small Street and Railway Crescent, designed by Urban Edge Landscape Architects, is a world of Bayside activities sure to make living in Hampton endlessly enjoyable. With beaches, shops and cafés just moments from the development, your weekends will be vibrant and varied and spent entirely as you desire.

Families will have a wealth of local schools within easy walking distance to choose from, including Hampton Primary, St Leonard’s and Haileybury Brighton.

For commuting to the city, you’ll be very well positioned. Hampton Station is less than two minutes away by foot, where you’ll find a train that takes you straight to Flinders Street Station in just 26 minutes. Driving to the city will also take just under half an hour.


One bedroom apartments start from $525,000, two bedrooms from $903,000 and three bedrooms from $1.25 million. All apartments have parking and storage in the building’s secure basement.

For more information or to enquire about Pure Hampton, click here.

Discover more off the plan apartments in Victoria here