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Sherpa's new property brand to Flourish on the Gold Coast

Market Insights
1 week ago
3 minutes

Sherpa Property Group is set to create a new brand within its expanding residential property platform focussed on creating great communities in world-class locations.

Renowned as one of the Gold Coast’s leading luxury boutique apartment developers, Sherpa has launched “Flourish’ – a new brand that will introduce a diverse range of apartment options, catering to a broad spectrum of buyers, including first homebuyers, downsizers, and growing families.

Tailored predominantly for owner-occupiers, the Flourish brand aims to deliver high-quality, well-designed residential offerings across various price points. Starting from under $700,000 for entry-level units to around $3 million for the more luxurious penthouse, Flourish provides premium residences that are accessible to a wide range of demographics.

The inaugural Flourish offering will be located on a site the company purchased on 8-12 Sixth Avenue, Palm Beach – one of the city’s development hotspots.

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aerial shot of the developments site

Dedicated to offering the Gold Coast’s most liveable floor plans that are both affordable and well-appointed, the development is set to feature 1, 2, and 3-bedroom units, providing options for first-time buyers, downsizers, and those looking to upgrade to more spacious residences or even penthouses.

This move comes as Colliers’ latest Gold Coast Residential Market Report reveals that the average price of new apartments on the Gold Coast has surpassed $1.6 million for the first time. This marks a dramatic 45% increase from the previous quarter and a 14.5% rise from the previous record set in September 2022.

This new initiative complements Sherpa’s existing range of residential options, including luxury beachfront apartments under the Perspective brand, small lot house and land packages through Freedom, and large lot house and land offerings from Estates.

Flourish aims to meet the needs of a broad demographic by providing homes that balance quality and value, ensuring that high standards are maintained across all product lines. 

“Flourish represents our dedication to creating communities where residents can thrive. This development is about more than just housing; it’s about offering well-located, thoughtfully designed homes with excellent communal facilities that enhance residents’ quality of life,” said Daniel Clarke, general manager of Sherpa. 

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Daniel Clarke, General Manager of Sherpa. 

“Our goal is to empower our residents with the environment and tools they need to flourish personally and financially, staying true to our core principles of innovation, value, less is more, and customisation.”

Situated just moments from pristine surf beaches, lush parks, and the vibrant Palm Beach café and dining scene, Flourish on Sixth Avenue promises the ultimate coastal lifestyle.

The project emphasises building a strong sense of community, providing residents with more than just a place to live but an environment conducive to growth and well-being. Sherpa Property Group is committed to expanding its residential offerings, reinforcing its reputation as a developer of choice for quality living spaces. 

With ten complete projects on the Gold Coast over the past six years, and four more in the pipeline, Sherpa continues to innovate and deliver premium living spaces tailored for discerning buyers seeking a relaxed coastal lifestyle.

Sixth Avenue is set to launch to market in late 2024, marking the beginning of a new era of residential development in Palm Beach. As the inaugural project under the Flourish brand, Sixth Avenue sets the tone for future developments that will continue to embody Sherpa’s commitment to quality, community, and value.