SOUTH – original & genuine South Melbourne living

Market Insights
7 years ago
3 minutes

South Melbourne is undergoing a transformation, with new project SOUTH offering a rare opportunity to own in an iconic residential building of true originality.

Developer Australia Ruiyi Wisdom Dwellings Pty Ltd has teamed up with internationally-renowned Rothelowman Architects to create this benchmark project, comprising a collection of one, two and three bedroom residences.

With its striking curved glass facade, articulated cladding and polished stone, SOUTH is a testament to Rothelowman’s sophisticated and contemporary design approach. This residential building has no intention of being mistaken for any other.


From the scene-setting lobby entrance, coming home to SOUTH will be different. Enter the retreat of your residence and open plan living areas are awash with natural light through the expansive floor to ceiling glazing. These open out onto gorgeous sunrooms and private balconies which make balancing the indoor-outdoor lifestyle effortless.

Kitchens are geometric at heart, with subtle tile detailing and craftsman-quality cabinetry with a distinctly vertical aesthetic. Generous island benches topped with stone provide a social focal point while the latest European appliances define the tone for home-cooked meals.

Bathrooms again show why the classic approach to interiors is a timeless one, with the continuation of the geometric tiling, marble look benchtops and mirrored cabinetry all perfectly underplayed for the kind of luxury that doesn’t shout.


SOUTH’s exclusive Rooftop Club offers residents the perfect spot to share a drink with neighbours or host a dinner with friends against the backdrop of uninterrupted city views. Featuring a rooftop garden with plenty of outdoor seating for get-togethers, this is very much a luxurious escape from the everyday.

Aptly named, SOUTH could not be better positioned to make the most of its South Melbourne location. With an impressive walk score of 92, it’s no surprise the locals love a wander, especially on the weekends. City workers, in particular, will find the morning stroll the perfect way to start the day.

SOUTH is just a seven-minute walk from vibrant South Melbourne Village for an abundance of laneway cafés, bars and designer shops, not to mention some of Melbourne’s best coffee, including St Ali, Deadman Espresso and Padre. Plus, of course, the fresh produce and lively stalls of the ever-popular South Melbourne Market.


How about 11 minutes to Crown Casino, 12 minutes to Bay Street Village or 20 minutes to the culture and entertainment of Melbourne’s renowned Arts Precinct? That walkability score is well-earned.

SOUTH will also put you in the mix of some impressive schools including The Mac.Robertson Girls High School, Melbourne Grammar and a brand new state-of-the-art school, South Melbourne Primary, due to open in January 2018. The city campuses of both The University of Melbourne and RMIT are also just a twenty-minute walk away.

The population of South Melbourne is predicted to grow by an incredible 91.9% by 2036, making this energetic inner suburb a prime spot for investors. With one bedroom residences priced from $439,000 the chance to own in this landmark building will be a desirable one for many.

For more information or to enquire about SOUTH apartments, click here.