From the project’s announcement, Soho Hawksburn has experienced an exceptionally high level of interest from the market. The recent commencement of construction has resulted in a further surge of interest from both investors and owner-occupiers alike.
Envisioned by Telha Clarke architects and First Melbourne Development Group, and under construction with Cobild, this development is set to raise the bar in luxury apartment living in the heart of vibrant Hawksburn. Lana Samuels, Director of Development Sales at WHITEFOX Real Estate explains, “the market has reacted so well to this development because it’s low density within an incredible village environment. Soho also has a really nice mix of buyers that have bought into it because of the size - they’re homes in the sky.”
Backed by the industry expertise of First Melbourne Development Group, Soho Hawksburn presents an enhanced village lifestyle only 7km from Melbourne city centre. Paul Givoni, Director of First Melbourne Development Group, explains that the location was key when conceptualising the apartments; “our vision for Soho Hawksburn was really the position. We have done various projects in the area and this position really caught our eye - it’s just so unique.”
Soho residents will live in the heart of a tight-knit village-style community. The convenience and proximity will encourage residents to embrace an active lifestyle punctuated by coffee and croissants at Officine Zero, steak frites and a glass of shiraz at Bistro Thierry, and strolls along the beautiful Princes Garden and Victoria Gardens.
“The fact that Soho is off-the-plan has been a massive drawcard because purchasers can fully customise. That’s what our buyers have loved about this development - the beautifully considered floor plans, along with the scope to make it exactly how they want it. I also think, coming out of the year we’ve had, everyone is looking at the way they live, and they want to have a space that they love,” comments Lana.
Created as a seamless addition to the vibrant locale, the facade carries a distinct architectural form defined by bold black and metallic materials, glasswork and integrated verdurous foliage.
“This will be a standout, architecturally designed building from the exterior and it will provide luxurious internal fixtures and fittings, be it Miele appliances, Fisher & Paykel appliances stone benchtops, or timber throughout,” comments Tim Clarke, Director of Telha Clarke.
Inside, the apartments are gorgeous in dappled light but drawing back the diaphanous curtains reveals the true spectacle of the space. Through the double-glazed floor-to-ceiling windows and past the breathtaking outdoor terrace, residents can enjoy unobstructed north and north-east views across South Yarra and the Melbourne city skyline.
In addition to the locale and the opulence of these generously proportioned apartments, the reputation of the incredible project team has also factored heavily into the project’s success. A selection of these architecturally designed, boutique apartments are still available at Soho Hawksburn - for more information or to contact an agent, click here.