The success of Ovation - Eton Property Group’s insights into off-the-plan apartments.

Market Insights
2 years ago
3 minutes

Construction has now commenced on Ovation, Footscray offering purchasers an added layer of confidence and certainty in their next property purchase. Conceived by renowned architects KUD and John Patrick Landscape Architects, and brought to life by reputable local developer Keystone Property Group, these apartments offer an outstanding lifestyle upgrade for a range of purchasers including owner-occupiers, downsizers, investors and first home buyers

Ovation has witnessed significant interest from first home buyers who are looking for a high-quality home in proximity to all the urban amenities. Bradley Dean, Director of Eton Property Group explains, “the first, and perhaps most important factor that is contributing to such high levels of interest at Ovation is its proximity to Melbourne CBD and its price point. We are seeing a lot of first home buyers purchasing their first home within 5km from Melbourne city and Ovation is no exception.”


Off-the-plan properties generally offer purchasers more time to save - rather than progress payments found when building new homes, off-the-plan properties require just the 10% deposit with nothing further to pay until settlement. “The building time frame offers purchasers plenty of time to save for additional items like furnishings before settlement,” explains Bradley.

“The stamp duty savings that are available is also a great opportunity that all buyer demographics should consider. First home buyers can get an exemption on stamp duty while others can take advantage of the stamp duty savings that come with off-the-plan property purchases,” Bradley continues. 

For those after that new home feeling, buying off-the-plan also means moving into a brand-new build in perfect condition. The contemporary design and building principles mean Ovation apartments will be more energy-efficient and offer significantly more longevity. “Ovation features a range of high-end fittings and fixtures including stone-detailed Bosch kitchens, textured timber joinery, brushed nickel and matte black tapware, oak timber flooring and wool blend carpets. As well as minimising future maintenance costs, buying off-the-plan at Ovation saves money on updating and redecorating, especially when compared to purchasing an established build,” Bradley says. 


Ovation is backed by the industry expertise of Keystone Property Group. Keystone is renowned for its excellent residential experience in the inner Melbourne suburbs particularly in growth suburbs such as Footscray, Brunswick and Prahran. Some notable developments include The Buckley and Victoria Corner in Footscray, Ensemble in Elwood and Vox in Prahran. Spanning over a decade, Keystone has confidently built a reputation for delivering quality homes in a variety of market-leading projects. 

CoreLogic reports indicate property values have grown at their fastest national rate in 17 years and major banks have forecasted 16% price rises across the next two years. These trends in the market, along with the highly regarded reputation of the project team at Ovation and the commencement of construction are offering buyers heightened confidence in their purchase at Ovation. 

Interested parties can still purchase an off-the-plan apartment at Ovation while construction continues and are encouraged to enquire now. Display suites are available to view by appointment only - for more information click here.