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North Queensland powerhouse Townsville is rapidly positioning itself as one of Australia's most promising property markets in 2025, with strong demand across both affordable and luxury housing sectors.
Private developer Maidment Group has been reporting record sales and signalling a bright outlook for the region's real estate sector. Amid rising economic activity, growing investor confidence, and an urgent housing supply shortage, Townsville is on track to outperform many Australian markets in the coming year.
Maidment Group's Sanctum Estate has recently recorded an extraordinary 50 lot sales in just four weeks, illustrating the demand for affordable land in Townsville. With land prices starting at $209,000 and lot sizes ranging from 330sqm to 1,434sqm, the $950 million master-planned community is quickly becoming one of the most sought-after developments in the region.
First-time homebuyers, growing families, and investors are flocking to the estate, driven by competitive prices and the region's strong economic outlook.
"The sales pace at Sanctum Estate is a clear indicator of the rising demand for housing in Townsville," said Glen Maidment, managing director of Maidment Group.
"With land prices far below those in South East Queensland and a growing local economy, Townsville has become an attractive alternative for buyers and investors."
Located just 25 minutes north of Townsville's CBD, Sanctum Estate is positioned as one of the fastest-growing areas of the city, providing ample access to employment hubs, schools, and essential services. As the city continues to grow, demand for housing in the area is expected to remain strong throughout 2025, with Maidment Group prepared to expand the development to accommodate more families.
Meanwhile, the luxury property market is experiencing unprecedented growth. Maidment Group's Marina Residences had already sold over 50% of its 18 luxury apartments within just a month of its launch, signalling a clear demand for high-end waterfront properties in the region.
With prices starting at $2.7 million, Marina Residences has captivated both local downsizers and interstate buyers, offering exceptional value compared to market prices in southern capitals.
"The response to Marina Residences has been overwhelming," said Bruce Goddard, director of Place Projects, the marketing agency for the project.
"Townsville is seeing a massive shift towards luxury living, and this project is meeting a real gap in the market for high-quality waterfront properties."
The development offers 15 three-bedroom apartments and three exclusive Sky Homes, all designed with top-tier amenities such as a rooftop pool, gym, and private meeting spaces. Located on Mariner's Peninsula at the heart of the city's iconic Strand, Marina Residences offers a premium lifestyle just steps from the best dining, shopping, and leisure options in Townsville.
The surge in property sales is being driven by Townsville's accelerating economic expansion. The city is attracting both domestic and international investment, bolstered by key sectors such as healthcare, education, and tourism. Ongoing infrastructure projects are further enhancing Townsville's appeal as a destination for both relocation and investment.
"Townsville is undergoing a transformation," said Glen.
"The combination of strong economic fundamentals, increasing job opportunities, and a growing population is making the region an attractive proposition for both homebuyers and investors. "This trend is only expected to accelerate as the city continues to develop."
Looking ahead to 2025, the outlook for Townsville's property market remains exceptionally strong. Both the affordable and luxury housing sectors are poised for continued growth, driven by local demand and interstate buyers.
"Given the ongoing economic growth, infrastructure investment, and increasing demand for housing, Townsville is on track to outperform many other property markets in 2025," said Glen.
"With its combination of affordability and lifestyle offerings, Townsville is increasingly seen as a top destination for property investment and homeownership."
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