Unprecedented demand for The Auburn in Hawthorn

Market Insights
6 years ago
3 minutes

The prestigious lifestyle offered by The Auburn, a handcrafted collection of just 14 luxurious and contemporary residences in Hawthorn, is attracting huge demand for its larger residences.

As Melbourne’s population grows and the city densifies, the price of property continues to soar, making it increasingly difficult for singles, couples, and families to buy modern and generously sized houses in desirable Melbourne suburbs. As a result, many are turning their sights to apartments, in particular, the range of off the plan apartments, like The Auburn, which offers all the comforts of modern living while being excellently located in the highly regarded suburb of Hawthorn.


Of course, apartments can be smaller in size than houses, but more and more property developers are overcoming this by introducing developments that contain apartments with elegantly oversized floor plans. This is achieved by shifting the focus from quantity to quality, and creating a development that contains a handful of exclusive residences – and this is just what the team behind The Auburn set out to create.

The vision of concentrated luxury brought to life by architects Splinter Society and WAF Constructions earns an attraction through the sense of exclusivity alone. With just 14 apartments spread across 3 levels, the exceptional opportunity is rare and endlessly appealing. This is no doubt one of the reasons that The Auburn apartments have been in hot demand every since launching to market.


The appeal lies in the lifestyle on offer – modern, sophisticated, private and superior. As a result, all interest has come from locals in the area looking to upgrade their current Hawthorn lifestyle and seeing The Auburn as the perfect opportunity to do so.

To ensure that The Auburn can accommodate the needs of local owner occupiers, and attract those who were perhaps originally looking to buy a house due to size requirements, the architects of The Auburn are open to combining two apartments to create a single, house-size residence. This conversation is already being had with a number of discerning buyers.


The unprecedented demand for larger floorplans is evidence that Australian buyers are seeing the value in well-crafted, modern apartments and the developer is astutely adapting the offer to meet their needs, essentially creating a lifestyle that is more attractive than that which houses on the market can offer.

While houses do have the benefit of increased privacy and oftentimes offer larger floor plans, new apartment developments like The Auburn boast interiors that are unmatched. The Auburn’s one, two and three bedroom apartments (or more, if you chose to combine apartments), are a study in texture, tone, and sophistication. 


The sun-filled lounge is the perfect place to relax during the day, and when the sun has set, warm yourself by the fireplace with a glass of wine. The kitchen features striking Nordic Vein granite benchtops, adding a touch of international design to this highly functional culinary space. The same approach of refined style and innovative design has been employed throughout the apartments and indeed to create the development’s strikingly beautiful facade. 

Each apartment includes the additional comforts of a fully-integrated intercom, CCTV and a security system, climate control, a concealed Euro laundry, and secure basement parking, so you’ll never have to leave your car on the street. With consideration for the building’s sustainability, The Auburn also uses the latest technology with solar panels and a Tesla Powerwall battery to provide lighting and power to common areas.


For more information or to enquire about The Auburn, click here.

Discover more off the plan apartments in Melbourne here.