Willow, Collingwood

Market Insights
8 years ago
2 minutes

To enquire about this development, click here.

Collingwood, a suburb previously renowned for its football fans and pub-culture, has undergone a renaissance, morphing into an area flourished by creative inspiration, small businesses and innovation. 

Within this movement that Collingwood has begun to attract some of Melbourne’s best developers, delivering high quality luxury spaces for both owner occupiers and investors alike.

Through its phoenix-like flames Willow is a development that possesses all the desired components of apartment-living and stands out accordingly.

Located only moments from the Carlton Gardens, as well as Collingwood’s Gertrude & Smith streets, there is a clear emphasis on the essence of sustainable apartment living encapsulating residents with immaculate views, convenience and, of course, luxury.

“Almost any suburb goes through a rejuvenation and a cultural evolution of some kind, and it is now Collingwood that has come out shining," said Lucas Giannotti of Urban Activation.

“Collingwood, much like some of Melbourne’s top suburbs including Brunswick, Yarraville and South Melbourne, has come through this change in identity to become one of Melbourne’s coolest suburb and very much in demand.” 

Architects Elelvi Plus were adamant that pastel colour palettes complimented perfectly with the abundance of natural light sourced from the floor-to-ceiling windows.

With an interior focus on structured modern design with high-ceilings juxtaposed with soft maplewood cupboards to sleek black reconstituted stone benchtops, Willow is for those who have a distinct taste for style.

It is through these sun-drenched windows that residents are presented with a view of either Collingwood’s beautifully planned urban-mix or the glittering flickers of Melbourne’s cityscape.

“The eclectic and edgy feel so often assimilated with Collingwood needed to be portrayed throughout the residences,” said Lucas Giannotti, “Willow possesses the beautiful home-like features for the owner-occupier, as well as the flexibility for investors who want it to appeal to potential tenants.”

Whilst apartment-living is still in relevant infancy in Australia, it is Melbourne that is leading the way. 

“Willow prides itself on being an apartment residence that allures those who demand the best in design, functionality, aesthetic and affordability.”

To enquire about Willow, before it sells out, click here.