Sierra – a new Hawthorn story

Market Insights
7 years ago
3 minutes

Once an untouched heritage suburb, leafy Hawthorn is reinventing itself with projects like Sierra redefining what a contemporary neighbourhood needs in its residential offering.

Comprising a collection of one, two and three bedroom apartments, rounded out with a number of spacious terrace homes, Sierra still remains a considered, low-rise building.


A residential hub all of its own, Sierra features ground floor retail and cafe spaces, seamlessly integrating the building into the lively neighbourhood in a true meeting of the old Hawthorn and the new Hawthorn.

The flexibility in the design and open plan layouts of Sierra’s residences make it ideal for a range of residents and lifestyles. The level of detail within is a testament to Developer JD Group’s aim to create high-quality residential projects that deliver for both owner-occupiers and investors. Sophisticated finishes and materials like natural timber floorboards, innovative joinery material and European appliances from Siemens help raise the bar here.


With magnificent CBD views, Sierra’s private rooftop garden is the place to relax after a busy day, with indoor and outdoor dining, bbq area and sundeck lounges. Head to the well-equipped gym for a workout, or to the luxurious 22m pool to get in a few laps before work. Or unwind in the soothing sauna and spa – it’s all just moments from home.

Sierra’s unique ‘S’ shape is a clever architectural solution to the need for privacy yet maximising natural light to each home. Creating a sense of internal space, this configuration enables the inclusion of central courtyards which serve up a slice of tranquil greenery on the doorstep. These private areas are ideal for relaxing and taking time out amongst lush landscaping and foliage.


In recent years the influx of a younger demographic and student population has helped refresh Hawthorn’s lifestyle offering. A swag of cool cafes, coffee shops, restaurants and retail, particularly evident along the new-look Burwood Road, has helped Hawthorn rise up the charts for young professionals looking for inner-urban convenience with true character. Bars and eateries on frequent rotation include Fonda Mexicana, The Hawthorn Common, The Kilburn, Yo Chi Desserts, St Cloud and Tinto.

The breadth of stylish boutiques, from fashion to homewares, is a bright new layer on top of Hawthorn’s existing heritage charm. Local favourites like Muse, Mr Simple, Hokey, and Blackbird & Fox are prime examples of Hawthorn’s carefully curated yet friendly creative and artistic atmosphere.


Sierra is surrounded by some of Melbourne’s most sought-after schools including Xavier College, Glenferrie School, Scotch College, Trinity Grammar School and Methodist Ladies’ School. And with Swinburne University’s local campus a walk away, Hawthorn’s future-focused education options can’t help but drive the neighbourhood’s ambition and optimistic vibe. This is no doubt a key driver of Hawthorn’s increasingly high rental demand.

One bedroom apartments start from $430,000, two bedrooms from $599,000 and three bedrooms from $1,005,000. The exclusive terrace homes start from $890,000.


For more information or to enquire about Sierra Apartments, click here.

Discover more off the plan apartments in Melbourne here.