Jellis Craig Projects is the development-marketing division of Jellis Craig, specialising in the sales, strategy and market positioning of residential developments within Melbourne’s desirable suburbs. The business draws on the extensive buyer-market insight, local knowledge and brand reach of its parent network and applies it specifically to boutique and off-the-plan projects.

By engaging early in a development’s lifecycle, Jellis Craig Projects brings strategic advice on product mix, design alignment and buyer segmentation alongside a full-service campaign delivery capability. This integrated approach helps ensure the finished offering resonates with purchaser expectations and achieves clear market positioning, while maintaining transparency and strong client relationships.

In the evolving residential market-where lifestyle design, amenity and sustainability are increasingly important-the role of a specialist like Jellis Craig Projects becomes central to a successful outcome. Developers benefit from a partner who not only understands local market dynamics but delivers a coordinated marketing and sales pathway from launch through to settlement.